Alpine has officially opened its latest UK dealership in Edinburgh, bringing the brand’s lightweight, performance-focused sports cars to Scotland’s capital. The move expands Alpine’s retail network to 20 sites nationwide, offering drivers across Edinburgh and the wider Scottish region a dedicated environment to experience the marque’s motorsport-inspired vehicles.
The new Alpine Edinburgh showroom, operated by Grange Motors, is located at Bankhead Drive, Edinburgh, EH11 4DJ. Designed to reflect Alpine’s contemporary performance-luxury ethos, the dealership offers a welcoming lounge space for consultation and specification discussions, creating an immersive buying experience that matches the brand’s reputation for driver-focused excellence.
The opening was marked with a launch event featuring music, entertainment, and the full Alpine model range, including the all-electric A390 sports fastback. The dealership will provide comprehensive sales and aftersales support, ensuring customers benefit from a seamless ownership journey. The launch also brings six new jobs in sales, service, and operational roles, further strengthening Grange Motors’ presence in the Scottish market.
Gavin Hawkes, Brand Director at Grange Motors, commented: “We’re delighted to be opening this new Alpine store in Scotland’s capital city. Alpine is renowned for lightweight and engaging performance cars underpinned by an authentic motorsport heritage, and that aligns perfectly with the high-luxury brand partnerships we’ve built within the Grange Group. We’re excited to introduce the Alpine experience to customers in Edinburgh and beyond.”
Nic Burnside, Brand Director at Alpine, added: “With Alpine’s growing model line-up, expanding the UK retail network is a key priority. Alpine Edinburgh strengthens our presence in Scotland and ensures customers have access to a dedicated brand experience from first enquiry through to long-term ownership. Grange Motors brings the right expertise for Alpine, with a strong track record in premium performance retail and a focus on delivering a high-quality customer journey.”
Founded in 1956, Grange Motors has a long-standing reputation for luxury and performance automotive retail, representing some of the world’s most prestigious marques. The addition of Alpine to its portfolio reinforces Grange’s commitment to high-performance automotive experiences while providing Scottish drivers with access to one of the most exciting performance brands in the UK.
Alpine Edinburgh is now open, inviting enthusiasts and prospective customers to explore the full range of models and experience the brand’s blend of everyday practicality and extraordinary driving pleasure.
