A decade after it first rolled onto British roads, the Škoda Kodiaq is celebrating its 10-year milestone not with a quiet nod, but with a full-blown escape plan stitched into its latest UK campaign. In a move that feels less like a sales promotion and more like an invitation to rediscover the open road, Škoda has partnered with Forest Holidays
to offer customers something far beyond the showroom floor: a complimentary break in the heart of the UK’s woodland landscapes.
Between 8 and 17 May 2026, anyone ordering a new Kodiaq will be able to choose a free three-night weekend stay or a four-night weekday retreat at selected Forest Holidays locations across the country. The experience includes a stay in a Silver Birch Lodge, with the getaway valued at up to £1,100, designed to turn the simple act of buying a car into the start of a shared family memory.
Running alongside the holiday incentive, Škoda UK
is also offering a £750 test drive promotion available from 1 May to 30 June 2026. Customers placing a deposit during this window can deduct the amount from their purchase, adding further momentum to a campaign that blends practicality with emotional appeal.
The timing feels intentional. New research commissioned by Škoda reveals that 55% of UK drivers are planning a domestic road trip in 2026, with Wales, Cornwall and Devon continuing to dominate the national imagination as favourite destinations. These are not just statistics, but familiar routes etched into family memory, echoed by the finding that more than two thirds of motorists recall positive childhood journeys in the back seats of their family cars.
Those memories are often sensory rather than structured. Many respondents pointed to weather rolling past windows, long walks after motorway miles, and the shared ritual of in-car games that turned journeys into experiences in their own right. Music, too, plays its part in the nostalgia, with artists ranging from ABBA to The Beatles and even Cliff Richard’s “Summer Holiday” surfacing as unofficial soundtracks to British road travel.
The emotional thread running through the research aligns neatly with the Kodiaq’s positioning as a spacious, family-focused SUV. Comfort topped the list of priorities for modern road trippers, followed closely by boot space and audio quality, while features such as cruise control and wireless charging were identified as increasingly essential for longer journeys. These are all elements embedded in the Kodiaq’s design philosophy, which leans heavily into ease of travel and long-distance usability.
As families look ahead to new journeys, the campaign reframes the car not just as transport, but as a vessel for continuity between past and present. It is a nod to the idea that road trips are less about where you go and more about what happens between departure and arrival, where conversations unfold, songs repeat, and landscapes quietly shift outside the window.
With this limited-time offer, Škoda is positioning the Kodiaq as both a modern family SUV and a catalyst for the kind of memories that tend to linger long after the engine is switched off.
