BYD, the world’s leading manufacturer of new energy vehicles, proudly announces its official automotive partnership with the Boardmasters Festival, set to take place from 8th to 11th August 2024 in Cornwall. This dynamic collaboration brings together two pioneering brands united by a shared commitment to sustainability and a vision to inspire future generations.
The Boardmasters Festival, a staple of the UK’s summer events, seamlessly blends the thrilling World Surf Championships at Fistral Beach, Newquay, with an exhilarating cliff-top music festival at Watergate Bay. This year, attendees are in for a treat with a spectacular lineup of world-class surfers and a diverse range of music performances, headlined by renowned artists such as Stormzy, Chase and Status, and Sam Fender. Against the backdrop of Cornwall’s breathtaking coastline, Boardmasters 2024 is set to be an unforgettable experience.
As a global leader in electric vehicle technology, BYD is spearheading the automotive industry’s shift towards sustainable mobility. BYD’s innovative range of PHEVs and advanced EVs, featuring cutting-edge Blade Battery technology and intelligent design, exemplifies the brand’s dedication to fostering a greener future. Similarly, Boardmasters is unwavering in its commitment to sustainability, evidenced by initiatives like ‘Leave Only Footprints,’ which promotes beach cleans, sustainable transport solutions, local charity support, and a genuine focus on environmental causes. This dedication has made Boardmasters one of the UK’s most environmentally conscious and low-impact festivals. Partnering with Boardmasters is a natural fit for BYD.
BYD is excited to partner with Boardmasters Festival and share its vision for a sustainable future with the next generation of car consumers. This partnership is a fantastic opportunity to showcase the power and potential of BYD’s electric vehicles, such as the BYD DOLPHIN, in a dynamic and vibrant setting. BYD looks forward to contributing to the Festival’s success and engaging with the passionate Boardmasters community. Festivalgoers are invited to visit the BYD display areas at Watergate Bay and Fistral Beach to experience the latest in electric vehicle technology, learn about BYD’s sustainability commitments, and discover how BYD is shaping the future of transportation.
Andrew Topham, Founder of Boardmasters Festival, expressed his enthusiasm, saying: “We are delighted to have BYD partner with Boardmasters for 2024. We place incredible importance on sustainability, so the opportunity to partner with the leading electric vehicle manufacturer with a genuine commitment to a greener future fully aligns with our principles.”
