(Crewe, 19 March 2025) – Bentley Motors has taken a major step toward its electric future, breaking ground on a new Battery-Powered Electric Vehicle (BEV) assembly line at its historic Pyms Lane facility. This development coincides with another year of strong financial performance, marking the company’s sixth consecutive year of profitability and the fourth-best in its illustrious 105-year history.
Despite global economic challenges and model lifecycle transitions, Bentley reported an operating profit of €373 million on revenues of €2.648 billion, achieving a 14.1% return on sales. This result underscores the brand’s resilience and commitment to its Beyond100+ strategy, which aims for full electrification by 2035 and the introduction of a new hybrid or electric model every year for the next decade.
Strategic Investment in Electrification
Bentley’s transformation journey continues with a record investment in its UK manufacturing hub. The historic A1 building at Pyms Lane, the oldest on site, is being repurposed into a state-of-the-art BEV assembly line, reinforcing Bentley’s commitment to sustainable luxury production.
“This investment marks a milestone in Bentley’s history as we prepare for an electric future,” said Dr. Frank-Steffen Walliser, Chairman and CEO of Bentley Motors. “We are revolutionising our product cycle plan while transforming an 85-year-old site for a new era of electrification. These are the critical foundations that will ensure our long-term sustainability and success.”
The new facility follows recent developments at Crewe, including the launch of the Excellence Centre for Quality & Launch and a new Paint Shop. The latter, set for completion this year, will expand Bentley’s bespoke colour palette to nearly 100 unique shades, further enhancing the brand’s reputation for customisation.
Record Personalisation and Revenue Per Car
Bentley’s strong financial performance in 2024 was driven in part by its ultra-luxury personalisation programme, Mulliner. An impressive 70% of customers opted for bespoke Mulliner features, pushing the average revenue per car to record levels—up 10% in just two years.
The transition to Bentley’s fourth-generation Continental GT, featuring an ultra-performance V8 hybrid powertrain, also played a key role in sustaining profitability. The same hybrid powertrain was introduced to the Flying Spur in late 2024, with additional lower-powered derivatives set to launch in 2025.
Navigating a Changing Market with Confidence
While Bentley’s 2024 financials show a decline from the previous year—reflecting upfront investments in future products and planned volume reductions—the brand remains optimistic about 2025.
“Despite global challenges and model transitions, we have achieved record revenue per car and maintained a well-balanced export strategy,” said Dr. Walliser. “With full-year availability of our new plug-in hybrid Continental GT and Flying Spur, we anticipate a significant boost to our order bank and sales throughout 2025.”
Looking Ahead: Bentley’s Electric Vision
As Bentley moves towards its first fully electric model in 2027, the Beyond100+ strategy is shaping a new era of high-value, flexible, and sustainable luxury manufacturing. With continued investment in electrification and personalisation, Bentley is well-positioned to lead the industry in the transition to a greener future—without compromising the performance, craftsmanship, and exclusivity that define the brand.
