Bentley Motors has reported a seventh consecutive year of profitability, underscoring the resilience of its business in a challenging global market. The Crewe-based luxury automaker achieved revenue of €2.6 billion, reflecting disciplined pricing, a rich derivative mix, and continued demand for Mulliner bespoke vehicles. While customer deliveries declined by five per cent, particularly in China, the revenue decrease was limited to just one per cent, demonstrating strong value realisation and a robust price position across Bentley’s portfolio. The Bentayga remains the brand’s best-selling model, with the Bentayga Speed gaining traction in key markets and reinforcing the SUV’s popularity.
Reported operating profit amounted to €216 million, resulting in an operating return on sales of 8.3 per cent. This figure was affected by non-recurring accounting impacts, U.S. tariff pressures, and foreign exchange fluctuations, alongside costs related to the Volkswagen Group’s discontinuation of a D-segment platform. Despite these external factors, Bentley’s core performance remained solid, supported by improved pricing, a favourable model mix, and sustained growth in Mulliner content, with deliveries of bespoke derivatives rising year-on-year.
2025 marked a period of continued transition for Bentley’s product portfolio, with the introduction of the fourth-generation high-performance Continental GT and Flying Spur, both featuring the new V8 hybrid powertrain. Demand remained strong for Speed and Mulliner variants, supporting profitability and reinforcing Bentley’s strategy of prioritising value over volume. The all-new Supersports, recently unveiled in New York, has been fully allocated and is set for its first deliveries later this year, showcasing Bentley’s commitment to extreme, performance-driven models.
Significant investment continues at the Pyms Lane site, as Bentley prepares for the next generation of luxury vehicles, including all-electric models. The Design Centre, opened in July 2025, consolidates design and innovation capabilities on-site. Work on the A1 building, soon to house the BEV assembly line, is nearing completion, and a new Paint Shop opening later this year will offer close to 100 individual paint colours, enhancing personalisation while minimising environmental impact. These developments form a key part of Bentley’s Beyond100+ strategy, ensuring the long-term competitiveness and sustainability of UK manufacturing.
In parallel with these investments, Bentley is implementing an organisational efficiency programme affecting management, agency, and non-manufacturing employees. Approximately 275 positions may be removed as the company prepares for electrification and future product launches. Bentley has committed to supporting all affected colleagues throughout the transition, maintaining a focus on care and guidance.
Chairman and CEO Dr. Frank-Steffen Walliser emphasised that 2025 was pivotal for Bentley, highlighting the brand’s progress towards self-funding its future product cadence and site infrastructure. Axel Dewitz, Board Member for Finance and IT, noted that while reported results reflect external trade and accounting effects, Bentley’s underlying business remains resilient, with strong revenue quality and continued growth in bespoke offerings. These efforts reinforce Bentley’s position in the luxury segment and its commitment to high-value, sustainable manufacturing in Crewe for generations to come.
