BMW Car Shows

London – From September 10 to 14, the verdant fairways of Wentworth Club will once again play host to the BMW PGA Championship, a cornerstone of Europe’s golfing calendar and the Flagship Event of the DP World Tour. With more than 100,000 spectators expected across five thrilling days, the tournament promises world-class golf, star-studded appearances, […]

Five iconic BMW Art Cars will take centre stage at the 2025 Goodwood Revival, part of the collection’s worldwide tour marking its 50th anniversary. Among the highlights is David Hockney’s 1995 BMW 850 CSi, a piece celebrated for its intricate detailing and artistic depth. The event runs from Friday 12 to Sunday 14 September, with […]

Munich – The BMW Group has once again positioned itself at the cutting edge of automotive innovation with the public unveiling of the BMW iX3, the inaugural model of its groundbreaking Neue Klasse family, at the prestigious IAA Mobility 2025. Hosted in BMW’s home city of Munich, the event is not only a showcase for […]

Internationally Renowned Artist Transforms BMW M Hybrid V8 into a Performative Masterpiece Julie Mehretu’s BMW Art Car Set to Compete in the 24 Hours of Le Mans Pan-African Workshops to Strengthen BMW’s Artistic Collaboration Through 2026 Paris/Munich – The 20th BMW Art Car, designed by acclaimed New York-based contemporary artist Julie Mehretu, was unveiled today […]

Munich/Cannes – For the third consecutive year, BMW is proud to be the Official Automotive Partner of the Cannes Film Festival, held from May 14 to 25, 2024. The festival, now in its 77th year, will see BMW continue to provide an exclusive premium shuttle service with its latest luxury vehicles, ensuring top-tier mobility for […]

[vc_row][vc_column][vc_column_text]Munich/London. For the seventh consecutive year, Frieze and BMW continue their long-term partnership with the art initiative BMW Open Work. French artist Sara Sadik worked closely with BMW to present “LA POTION (EH)” – a video and gaming experience, using BMW’s My Modes and the new AirConsole technology of the BMW i5 as a playing […]

The new BMW 5 Series will be seen in action for the first time in the UK at the Goodwood Festival of Speed in 2023. Taking to the hill too will be the ground-breaking BMW H2R Record Car alongside the new BMW iX5 Hydrogen. The new and exclusive BMW M3 CS will tackle the famous […]

London. Sir Simon Rattle and the London Symphony Orchestra (LSO) perform live in Trafalgar Square on Saturday June 10, 2023 at 5.00pm. This free summer concert highlights the continued partnership between BMW Group and the London Symphony Orchestra, which for the last twelve years has brought superlative live orchestral music to audiences in one of […]

Munich. Choice materials, extraordinary quality, thoughtful design, superior functions – there are many sides to contemporary luxury. They all come together in the “Montblanc for BMW” Special Edition, a collection of Montblanc products for on the road and in the office, selected exclusively for BMW. The special collection celebrates not only the two corporations’ shared […]

Teaming up with capable partners to implement new solutions for “connected cars” BMW is indisputably one of the world’s leading automotive manufacturers when it comes to linking up drivers, their vehicles and the outside world. The company groups together its range of intelligent services under the BMW ConnectedDrive banner. And at the IFA 2015 show […]