Milton Keynes, 05 November 2024 — In a pioneering move that enhances the driving experience, Škoda has announced an exciting partnership with the digital reading app Readly. This collaboration allows eligible Škoda owners to enjoy two months of complimentary access to an extensive library of over 7,700 digital newspapers and magazines. This initiative marks a significant milestone in the automotive industry, blending in-car technology with digital content delivery.
The offer is available to both new Škoda customers and existing owners who have purchased a new model within the last four years. To qualify, vehicles must be equipped with a compatible online infotainment system featuring a display larger than nine inches. Interested owners can easily check their vehicle’s eligibility by visiting the Škoda availability link.
To unlock this exclusive deal, owners simply need to scan a QR code found in the Offers menu of their vehicle’s infotainment system. This action will direct them to a Readly landing page accessible via their smartphone or tablet, allowing them to begin their free reading adventure. Once the initial two-month period concludes, users can choose to continue their subscription for £12.99 per month or opt out without any obligation.
Marie-Sophie von Bibra, Chief Marketing Officer at Readly, expressed enthusiasm for the collaboration, stating, “We are excited by this partnership, which presents an innovative way to reach our target audience and collaborate with Škoda, a like-minded family brand. New car owners love to explore their new car console, making this the perfect treat to keep the family engaged with reading or puzzles during long journeys, at charging points, or while relaxing in their vehicle.”
The integration of this offer into Škoda’s Offers infotainment app streamlines the process for owners. With just a few taps on the screen and a simple email confirmation, drivers gain access to an array of savings and deals tailored to their location. While the offer is activated through the in-car system, it’s worth noting that content access is exclusively via smartphone or tablet, allowing for a seamless reading experience on the go.
This partnership not only underscores Škoda’s commitment to enhancing the ownership experience but also highlights the brand’s ability to innovate in an ever-evolving automotive landscape. By partnering with Readly, Škoda is setting a new standard for how drivers can enjoy digital content, ensuring that every journey is as enriching as it is enjoyable.
For more information on media assets related to Škoda models, including images and press packs, visit Škoda Media.
