Paris, June 2025 — In a city synonymous with elegance and artistry, Rolls-Royce Motor Cars made a quietly powerful impression during Paris Fashion Week Men’s Spring/Summer 2026, as the marque joined fashion’s most influential event to celebrate creativity, craft and personal expression.
With a curated fleet of Spectre and Cullinan models gliding through Paris’ grand boulevards, Rolls-Royce became a natural extension of the week’s visual tapestry. The marque’s presence at key runway shows and exclusive afterparties was both effortless and intentional — a reflection of its deep-rooted kinship with the fashion world, not just in form but in philosophy.
“Paris has always fascinated me, ever since I lived there as a child,” said Phil Fabre de la Grange, General Manager Bespoke, Rolls-Royce Motor Cars. “Its grand, symmetrical avenues, emotive monuments, and effortless elegance are timelessly enchanting. Paris Fashion Week is a celebration of vision, creativity and individuality – values we share deeply at Rolls-Royce. We are always proud to see our motor cars so naturally integrated into the rhythm and style of the city during this extraordinary moment in the cultural calendar.”
Fashion and Rolls-Royce have long shared a creative dialogue. The marque’s Bespoke division frequently draws inspiration from haute couture, from the Cullinan – Inspired by Fashion series to landmark collaborations such as Phantom Oribe, created in partnership with Hermès. The parallels go far beyond surface aesthetics — in both disciplines, true luxury lies in the detail: the hand-stitching, the curated palette, the story behind every element.
Phantom Syntopia, one of the most intricate expressions of this union, exemplifies how Rolls-Royce weaves the techniques of fashion — from embroidery to material layering — into its motor cars, creating truly personal statements. Whether led by a designer’s vision or by the client’s unique narrative, each commission becomes a wearable — or rather, driveable — work of art.
During Paris Fashion Week, Cullinan and Spectre didn’t merely serve as transport — they became an extension of their passengers’ presence. These motor cars conveyed designers, editors, artists and muses to the epicentres of style with characteristic serenity and statement-making poise. With their sculptural forms, bespoke interiors and refined silhouettes, Rolls-Royce models echoed the themes that defined the runways: quiet confidence, expressive individuality, and a reverence for craftsmanship.
As Paris Fashion Week reaffirms its role as the global nexus of culture and creativity, Rolls-Royce remains in elegant stride with its values — not merely attending fashion’s most celebrated event, but contributing meaningfully to its atmosphere, its energy, and its ongoing narrative.
In a world where style is substance and presence is everything, Rolls-Royce continues to prove that true luxury doesn’t shout — it resonates.
