Jetour’s trajectory in South Africa has been nothing short of deliberate acceleration. Since its market entry in September 2024, the brand has steadily built momentum with a focused product rollout that speaks directly to local demand. The introduction of the five-seater Dashing and seven-seater X70 Plus laid the foundation, followed by the arrival of the T-Series, which quickly established itself as a volume driver. With more than 4,500 T-Series units sold in just six months, Jetour has now turned its attention to the next phase of its strategy: electrified mobility.
The official debut of the T-Series i-DM range, comprising the T1 i-DM and T2 i-DM, marks a pivotal shift. These plug-in hybrid SUVs represent more than just an additional drivetrain option; they signal Jetour’s intent to align with evolving global and local mobility trends while maintaining practical relevance for South African consumers. Positioned as vehicles for modern urban lifestyles, the new models aim to bridge the gap between efficiency and everyday usability, combining electric driving capability with the reassurance of a combustion engine.
At the centre of this transition is Jetour’s i-DM hybrid system, engineered to deliver both performance and efficiency without compromise. With a combined output of up to 265 kW, the system offers confident acceleration and a refined driving experience suited to both city traffic and open-road cruising. The appeal, however, lies as much in its versatility as its performance. A combined driving range exceeding 1,200 km allows for extended travel without range anxiety, while the ability to operate in pure electric mode supports zero-emission driving for daily commutes.
This duality is further enhanced by an intelligent energy management system that continuously optimises power delivery and efficiency. Charging flexibility plays a key role in the ownership proposition, with DC fast charging enabling a 30 to 80 percent recharge in under 30 minutes. Combined with fuel consumption figures starting from just 1.1 litres per 100 km, the T-Series i-DM positions itself as a compelling alternative in a market increasingly sensitive to fluctuating fuel prices and energy costs.
Visually, the new i-DM models retain the bold, boxy design language that has become synonymous with the T-Series. The rugged aesthetic is complemented by contemporary detailing, including distinctive lighting signatures, premium wheel designs and a panoramic glass sunroof that enhances the sense of space and openness. The design remains purposeful, balancing urban sophistication with a clear nod to adventure-oriented capability.
Inside, Jetour continues to emphasise a technology-driven user experience. The cabin is defined by dual-screen displays that integrate infotainment and vehicle information into a cohesive interface, supported by seamless connectivity features. Wireless charging, ambient lighting and a high-quality audio system contribute to a premium feel, while the broader infotainment ecosystem is designed to keep occupants connected and engaged throughout the journey.
The launch event, held at SunBet Arena at Time Square in Pretoria, underscored the brand’s broader vision. Jetour’s “Travel+” philosophy remains central to its identity, focusing on the emotional and experiential aspects of mobility. It is a concept that blends practicality with lifestyle, positioning the vehicle as both a means of transport and an enabler of shared experiences, exploration and personal freedom. The introduction of plug-in hybrid technology extends this philosophy, aligning it with a more sustainable and future-facing approach to travel.
Jetour’s rapid growth in South Africa reflects a combination of strategic product planning and strong local partnerships. Monthly sales have increased from over 400 units in 2024 to more than 1,700 units, signalling both market acceptance and growing brand trust. This upward trajectory provides a solid platform for the introduction of electrified models, particularly in a market where infrastructure readiness and consumer confidence remain key considerations.
The i-DM technology is positioned as a practical solution tailored to these realities. By combining electric efficiency for short-distance driving with the reliability of a petrol engine for longer journeys, the system addresses common concerns around range and charging accessibility. This hybrid approach allows Jetour to participate in the shift toward electrification without alienating buyers who still require flexibility in their daily driving patterns.
Now available through a network of more than 55 dealerships nationwide, the T1 i-DM is priced from R689,900, while the T2 i-DM starts at R779,900. With this launch, Jetour not only expands its product portfolio but also reinforces its commitment to delivering accessible, technology-driven mobility solutions that resonate with the needs of South African consumers.
