Jetour is rapidly cementing its position as one of the most compelling success stories in the global SUV market, combining strong sales performance, expanding international reach and a growing reputation for value-driven, customer-focused mobility.
The brand closed last year with global sales of 622 590 units, marking a 9.5% year-on-year increase and setting a new annual record. In just seven years since its launch, Jetour has sold more than 2.15 million vehicles worldwide, supported by a network of over 2 000 sales and service outlets across more than 100 markets and regions. From the Middle East and Africa to Central and South America, Asia-Pacific and Europe, Jetour’s footprint continues to widen at pace.
Nowhere is this momentum more evident than in the Middle East, where Jetour sold more than 70 000 units in 2025 alone, representing a year-on-year surge of over 80%. This performance saw the brand rank first among Chinese automotive brands in the region. Its T-Series has been particularly influential, emerging as the top light off-road SUV in key markets such as the UAE, Qatar and Kuwait.
This global success is translating into tangible gains closer to home. In South Africa, December 2025 proved to be a landmark month for the brand, with Jetour recording its highest monthly sales to date at 1 371 vehicles. Strong demand for the Dashing and X70 Plus, coupled with the arrival of the highly anticipated new T-Series, propelled Jetour into the top 10 best-selling car brands in the country for the month.
The Jetour T1 and T2, priced from R514 900 and R569 900 respectively, underscore the brand’s value proposition. With bold design, premium features and an emphasis on affordable luxury, these models are backed by the reassurance of reliable parts availability and a customer service strategy designed to inspire long-term confidence.
Since its South African launch in September 2024, Jetour has expanded its local dealer network to more than 50 dealerships, supported by 212 approved panel beaters covering all provinces. Beyond South Africa, the brand is extending its reach into Mozambique, Namibia, Botswana, Zambia and Zimbabwe, reinforcing its regional ambitions.
Crucially, Jetour has invested heavily in aftersales readiness. Its Midrand parts warehouse was fully operational even before the first vehicle reached customers. By early last year, the brand held R75 million worth of stock locally, with a further R25 million on order. This proactive approach has paid dividends, with a first-fill rate of 98.8% and a first pick accuracy of 99.6% achieved in 2025. Parts support has also been scaled to accommodate the newly launched T-Series.
On a regional level, Jetour has established a 12 000 m² parts warehouse in the Middle East, with a parts fulfilment rate expected to reach 95% by 2026, further strengthening its global service infrastructure.
The brand’s focus on reliability, value and service excellence has not gone unnoticed. Jetour has been recognised with the Most Trusted Brand Award in Oman, a Gold Status rating in the South African NADA Dealer Satisfaction Index Survey, and the Best Value 7-Seater SUV award for the X70 Plus on Malaysia’s Carlist.my and WapCar.my platforms. In Chile, the Jetour T1 has also been named an Autocosmos Recommended Model.
Looking ahead, Jetour remains committed to its Travel+ strategy, which blends automotive innovation with lifestyle-focused experiences. As the brand continues to strengthen product competitiveness and customer trust, 2026 is set to bring deeper engagement with global markets, an expanded presence in South Africa and the introduction of new model variants.
For Jetour, the journey is clearly accelerating, and the road ahead points to sustained growth, both globally and on South African roads.
