Isuzu UK has unveiled its latest venture, the ARB HUB dealer programme, a collaborative effort with ARB UK aimed at enhancing its dealer offerings with a focus on ARB 4×4 accessories. This initiative will allow select dealers from Isuzu’s network to undergo specialized training to become dedicated centers for ARB’s premium off-road and camping gear, catering to the increasing popularity of lifestyle vehicles.
The ARB HUB initiative is a pivotal development in Isuzu’s strategy to penetrate the lifestyle market further, utilizing the robust features of its latest D-Max model along with ARB’s renowned off-road and camping accessories. This partnership is designed to meet the needs of outdoor enthusiasts and adventurers seeking reliable and high-quality enhancements for their vehicles.
ARB, an acclaimed Australian company, is known for its comprehensive array of 4×4 products which include everything from advanced suspension systems to rooftop tents. These products are celebrated globally for their superior durability and performance, making them ideal for tackling challenging terrains and enhancing the camping experience.

“The ARB HUB dealer programme is a testament to our commitment to excellence and our ambition to expand in the lifestyle market,” said Darren James, Group Resource Director at IM Group. “Working with ARB UK, we are excited to offer our customers top-tier products and services that enrich their outdoor adventures.”
Matt McConaghy, Commercial Director at ARB UK, also expressed enthusiasm about the collaboration, stating, “The ARB HUB programme with Isuzu UK will allow us to extend our reach to more off-road aficionados, offering them unprecedented access to our high-quality range.”
The launch of the ARB HUB programme follows the introduction of Isuzu’s D-Max New-Look model in 2023, reinforcing Isuzu’s commitment to delivering versatile and rugged vehicles. The latest D-Max V-Cross version further highlights Isuzu’s leadership in the pickup sector, blending state-of-the-art features with the brand’s legendary durability.
















