Gaydon, 29 September 2025 – In a celebration of heritage, craftsmanship, and timeless elegance, Aston Martin and Champagne Bollinger have announced a prestigious global partnership, uniting two icons at the forefront of luxury.
As part of this historic collaboration, Champagne Bollinger will serve as Aston Martin’s Official Champagne partner, while Aston Martin assumes the role of Official Automotive Partner of Bollinger. This union brings together two maisons driven by shared values: an unwavering respect for tradition, meticulous attention to craft, and a relentless pursuit of quality and precision.
Founded in 1829 in Aÿ, France, Champagne Bollinger has become synonymous with refined taste and artisanal excellence. Family-owned and independent, the House has long combined a pioneering spirit with an adherence to time-honoured methods, from maintaining its 4,000-plus oak barrels under the care of its resident cooper to embracing innovation that enhances the signature style of its wines. Bollinger’s balance of heritage and modernity has earned it a place in the annals of luxury, and a continuous Royal Warrant since 1884 underscores its historic connection to the United Kingdom.
Similarly, Aston Martin, founded in 1913, stands as an enduring symbol of British performance and style. Over more than a century, the marque has crafted some of the world’s most celebrated sports cars, blending advanced engineering with timeless design. Like Bollinger, Aston Martin honours tradition while innovating to remain at the pinnacle of its craft.
“The partnership is a natural alignment of two iconic brands,” said Charles-Armand de Belenet, Managing Director of Champagne Bollinger. “Both our Maisons share a commitment to timeless elegance, heritage, and the mastery of our respective crafts. We are proud to see Champagne Bollinger become part of Aston Martin’s most exceptional moments around the world. This is a partnership that feels as if the two brands were made for each other, embodying the perfect pairing of refined taste and thrilling performance.”
Under the new partnership, Champagne Bollinger will feature prominently at key Aston Martin experiences and VIP events worldwide, from exclusive vehicle launches to intimate customer gatherings. Whether celebrating a victory on the track or raising a glass at a private unveiling, Bollinger will bring its signature style and character to each occasion, enhancing the luxury experience for Aston Martin clients and enthusiasts.
“At Aston Martin, we believe in creating unforgettable experiences that blend performance, craftsmanship, and artistry,” said Stefano Saporetti, Director of Brand Diversification at Aston Martin. “The partnership with Champagne Bollinger exemplifies this spirit through its uncompromising quality, family heritage, and elegant design. We are delighted to welcome them into the Aston Martin world.”
The collaboration is a statement of shared purpose and commitment to elevating lifestyle experiences for discerning audiences globally. Both brands also remain steadfast advocates of responsible enjoyment, ensuring that messaging around the partnership consistently promotes the principle: never drink and drive.
Together, Aston Martin and Champagne Bollinger herald a new chapter in luxury collaboration, where the thrill of performance meets the finesse of champagne, creating unforgettable moments at the intersection of art, craft, and elegance.
