Aston Martin has crowned its top-performing global retailer, with Aston Martin Bristol taking the highest honour at the brand’s prestigious Wings Awards. Recognised for excellence across every touchpoint of the customer journey, the UK-based dealership has been named Global Dealer of the Year 2025, setting a formidable benchmark within one of the world’s most exclusive automotive networks.
The announcement was made at a private ceremony in London, where the British ultra-luxury marque celebrated standout achievements across its 156 retailers spanning 53 international markets. The Wings Awards represent the pinnacle of recognition within Aston Martin’s retail ecosystem, spotlighting those who deliver not only strong commercial results but also exceptional client experiences, operational precision and brand storytelling.
Aston Martin Bristol’s success did not stop at the top accolade. The dealership also secured the UK & South Africa Sales Team of the Year 2025 award, underlining its consistent performance in connecting customers with the brand’s latest generation of high-performance and luxury vehicles. From first enquiry to final handover, the Bristol team has demonstrated an ability to translate Aston Martin’s ethos into tangible, memorable ownership experiences.
The timing of the award aligns with a transformative period for Aston Martin, as the marque continues to roll out a wave of new models and derivatives. Among the highlights is the delivery of the groundbreaking Valhalla mid-engine hybrid supercar to its first customers, alongside the introduction of enhanced ‘S’ variants across core nameplates including the DBX, DB12 and Vantage. These models, combining elevated performance with bespoke design detailing, have resonated strongly with clients, placing increased importance on the role of dealership teams in delivering a seamless and premium experience.
Andreas Bareis, Global Commercial Director at Aston Martin, praised the Bristol team for embodying the brand’s ambitions. He highlighted the dealership’s ability to balance excitement around new product launches with consistently high standards of service, describing its performance as a blueprint for excellence across all operational areas. The recognition, he noted, reflects a year in which passionate teams and exceptional cars came together to create meaningful customer moments.
For Aston Martin Bristol, the accolade represents more than just a trophy. Head of Business Michael Kenefick emphasised that the award is a reflection of the collective effort behind the scenes, from sales consultants to aftersales specialists. It is this shared commitment to craftsmanship, attention to detail and client care that has enabled the dealership to stand out in a fiercely competitive global network.
While Bristol claimed the top honour, the Wings Awards also celebrated excellence across other regions. Napleton’s Aston Martin of Chicago was named Global Sales Team of the Year, Aston Martin München received recognition for Global Marketing Team of the Year, and Aston Martin Sydney was awarded Global Aftersales Team of the Year. Together, these winners illustrate the breadth of talent and dedication that underpins Aston Martin’s global retail presence.
In an industry where luxury is increasingly defined by experience as much as product, Aston Martin Bristol’s achievement reinforces the importance of human connection. Beyond the gleam of carbon fibre and the roar of finely tuned engines lies a quieter art, one of service, trust and understanding. In 2025, no one appears to have mastered that balance quite like Bristol.
