Gaydon, Warwickshire – 12 November 2025 – BERO, the premium alcohol-free beer brand co-founded by acclaimed actor Tom Holland, has announced a landmark three-year partnership with British automotive icon Aston Martin. The collaboration, unveiled during an exclusive gathering at the 24 Hours of Le Mans, brings together two brands defined by heritage, craftsmanship, and a relentless pursuit of excellence.
The partnership reflects shared values in precision and artistry. From the hand-finished leather of an Aston Martin interior to BERO’s traditionally crafted beer, made from handpicked malted grains and carefully balanced hops, both brands celebrate doing things the right way, not the easy way.
For Tom Holland, who co-created BERO with CEO John Herman, the alliance represents a lifelong admiration for Aston Martin. “Aston Martin has always been a dream brand for me,” Holland said. “It’s an honour to collaborate with a company that shares our passion for quality, innovation, and the finer details.”
John Herman added: “We are incredibly excited to partner with Aston Martin – a brand that exemplifies performance, British mastery, and craftsmanship. Together, we will create experiences that resonate with people who seek an enriched lifestyle.”
BERO’s ethos is inspired by Holland’s own sobriety journey, offering a premium alternative for discerning drinkers. The partnership positions BERO as a natural companion to Aston Martin’s ultra-luxury vehicles, enhancing experiences for customers who appreciate sophistication, design, and sensorial excellence.
As Aston Martin’s official Alcohol-Free Beer Partner, BERO will feature prominently across collaborative content, global events, and co-branded experiences. The brands also plan to launch collaborative BERO products, promising a continued focus on exceptional quality – a principle central to both companies.
Marek Reichman, Aston Martin’s Executive Vice President and Chief Creative Officer, said: “We are pleased to welcome BERO as our official Alcohol-Free Beer Partner. Both our brands share a dedication to craftsmanship, performance, and authentic experiences. Just as we design cars to inspire and excite, BERO is redefining alcohol-free beverages for beer lovers worldwide.”
BERO will be showcased at select Aston Martin events globally, offering audiences a taste of British excellence and tradition. Together, Aston Martin and BERO exemplify that true luxury lies not in excess, but in impeccable taste, meticulous standards, and a passion for refinement.
BERO is currently available at Soho Houses in the UK, Selfridges, and online at BERObrewing.com.
