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A convoy of purpose-built SUVs will soon trace one of the UK’s most emotionally charged endurance routes as CHERY UK joins Olly Murs on his 400km “Into The Unknown” challenge in support of UNICEF and Soccer Aid for UNICE

CHERY UK becomes Principal Partner of Soccer Aid 2026, supporting UNICEF to help children grow up safe, healthy, and able to play.

Radio DJ and TV presenter Sam Thompson took to the roads—and paths—on an ambitious 260-mile journey from Stamford Bridge to Old Trafford, all in the name of a great cause: Soccer Aid for UNICEF. As the official carrier of the Soccer Aid 2024 match ball, Sam’s mission was more than just symbolic; it was a […]

Suzuki, one of the world’s leading automotive brands, has announced an exciting new partnership with Soccer Aid for UNICEF, stepping in as a Principal Partner for this year’s event. The collaboration is rooted in a shared mission: to engage and entertain families across the nation while supporting UNICEF’s vital work for children worldwide. As Principal […]