Suzuki, one of the world’s leading automotive brands, has announced an exciting new partnership with Soccer Aid for UNICEF, stepping in as a Principal Partner for this year’s event. The collaboration is rooted in a shared mission: to engage and entertain families across the nation while supporting UNICEF’s vital work for children worldwide.
As Principal Partners, Suzuki’s presence will be seamlessly integrated throughout the Soccer Aid campaign, offering fans exclusive opportunities to win incredible prizes and experiences. In addition, Suzuki will collaborate with Soccer Aid talent to create dynamic and engaging content that highlights the unique features of Suzuki vehicles. This comes at an exciting time for the brand, ahead of the much-anticipated launch of the new e Vitara later this summer.
However, Suzuki’s involvement in Soccer Aid goes beyond mere brand visibility. Their commitment is about fostering meaningful moments for fans and their families while reinforcing the core message that sport has the power to change lives. Since its inception in 2006 by UNICEF UK Ambassador Robbie Williams, Soccer Aid for UNICEF has raised over £106 million, helping children grow up safe, healthy, and able to play.
This year’s event will take place at Old Trafford, the legendary home of Manchester United, on Sunday, June 15th. Football fans can look forward to seven debut appearances, including former England goalkeeper Joe Hart, Italian defensive icon Leonardo Bonucci, and footballing stars Toni Duggan, Nadia Nadim, and Steph Houghton.
Tickets for the game are now available at socceraid.org.uk/tickets, with a family of four able to attend for just £60 (two adults and two children). In addition to the match, attendees will gain access to an exciting pre-game ‘Fan Zone’ and ‘Player Arrivals Area.’
David Kateley, Director of Automobiles for Suzuki, expressed his enthusiasm for the partnership: “We are very excited to be partnering with Soccer Aid to support the invaluable work they do with UNICEF. Our major involvement in 2025 aligns perfectly with our family company values and will bring high brand awareness to Suzuki—not just for the launch of our all-new e Vitara this summer, but across our entire hybrid range and wider divisions, including Motorcycles, Marine, and All-Terrain Vehicles.”
Tom Peacock, Head of Partnership Generation at Soccer Aid Productions, also welcomed the new collaboration: “We are delighted to welcome Suzuki as one of our Principal Partners. Their reputation as a trusted, family-focused brand makes them a perfect fit for Soccer Aid for UNICEF. More than just a sponsorship, this is a partnership built on shared values—helping families, creating unforgettable experiences, and making a real difference in the world. We’re already looking forward to working together to make this year’s event bigger and better than ever.”
Suzuki joins an impressive lineup of Principal Partners for Soccer Aid for UNICEF 2025, including Primark, EA Sports, adidas, and TOM.
For more information on Suzuki, visit the official website: Suzuki Cars UK.
For partnership opportunities with Soccer Aid, please contact: [email protected].
