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A convoy of purpose-built SUVs will soon trace one of the UK’s most emotionally charged endurance routes as CHERY UK joins Olly Murs on his 400km “Into The Unknown” challenge in support of UNICEF and Soccer Aid for UNICE

CHERY UK has unveiled a striking new multi-channel campaign fronted by Olympic legend Sir Mo Farah CBE, marking a bold step in the brand’s push to spotlight its advanced electrified technology across the UK market. Launc

CHERY UK has strengthened its position as a forward-looking force in the automotive sector following its prominent role at the CHERY International Business Summit 2026, held alongside Auto China 2026 in Wuhu, China. The

CHERY UK has unveiled a high-profile partnership with multiple Olympic, World and European champion Sir Mo Farah CBE, bringing one of the most recognisable names in global sport into the centre of its latest brand campai

CHERY UK has expanded its compact SUV line-up with the introduction of the TI-NO 4 CSH, joining the recently revealed TIGGO 4 Summit. Priced at £21,995 OTR*, the TI-NO 4 CSH presents a minimalist alternative for customer

CHERY UK has unveiled full UK pricing and specifications for the new CHERY TIGGO 4 CSH, the brand’s full-hybrid compact SUV designed to blend intelligent electrification with everyday practicality. Available in two trims

CHERY UK becomes Principal Partner of Soccer Aid 2026, supporting UNICEF to help children grow up safe, healthy, and able to play.

CHERY UK unveils the TIGGO 4 CSH, its first full-hybrid SUV, combining smart tech, compact design, and everyday usability.

London, 5 February 2026 – CHERY UK has continued its strong entry into the British market, registering 2,127 cars in January 2026, according to the Society of Motor Manufacturers and Traders (SMMT). With sales having commenced in September 2025, the brand’s first five months in the UK have delivered 7,644 vehicle registrations, securing a 1.48% […]

London, 30 January 2026 – CHERY UK this week hosted its first-ever retailer-focused conference in Coventry, marking a milestone in the brand’s rapid UK expansion and recognising the outstanding performance of its retail partners. The event, hosted by TV presenter Georgie Barrat, provided a platform to share CHERY’s vision for sustainable growth in 2026 and […]