The 2025 Auto Shanghai marks a pivotal moment for the Volkswagen Group, as its “In China, for China” strategy moves beyond vision to reality. The Group is unveiling a groundbreaking array of world premieres, with seven new models demonstrating the power of innovation, technological advancement, and deep customer insight.
At the heart of this transformation is the Volkswagen and AUDI brands, both of which are presenting their first-ever vehicles developed exclusively in China to meet the demands of the local market. This move reflects the Group’s unwavering commitment to leveraging the vibrant, fast-paced, and tech-savvy Chinese automotive ecosystem. With these new models, the Volkswagen Group is not just participating in the future of mobility; it is helping to define it.
A New Era of Intelligent, Fully Connected Vehicles (ICV)
Auto Shanghai 2025 will showcase the Volkswagen Group’s largest-ever ICV offensive in China, signaling a giant leap forward in the era of intelligent and fully connected vehicles. By 2027, the Group plans to launch over 20 fully electric and electrified models across its brands, each equipped with cutting-edge technologies and groundbreaking advancements in highly automated driving. The overarching goal is to take a leadership position in the rapidly evolving field of intelligent mobility, particularly in China, which continues to be a key hub for technological innovation and adoption.
As part of this ambitious roadmap, the Group will unveil its AI-empowered, highly automated driving system, developed by CARIZON—the Group’s powerhouse for intelligent driving solutions in China. This advanced system is set to redefine predictive, human-like driving behavior, providing Chinese customers with a new standard for comfort, safety, and performance. With features that seamlessly adapt to various traffic scenarios, the system not only promises an enhanced driving experience but also sets the stage for Volkswagen’s move towards Level 3 autonomy and beyond.
Oliver Blume, Chairman of the Board of Management of Volkswagen AG, expressed his excitement about the developments, stating, “China is an important market for the Volkswagen Group. Two years ago, we realigned our strategy, and we have made progress faster than initially planned. Our products are tailored to the needs of Chinese customers: with a clear design language and cutting-edge technologies. The Shanghai Auto Show is another milestone on our strategic path: we want to be the global tech driver for the automotive industry by 2035.”
Introducing the New AUDI Brand’s First Models Developed in China
The Auto Shanghai 2025 event will also mark the debut of the first-ever vehicles developed entirely in China for the AUDI brand. These new models are a testament to AUDI’s deep understanding of the preferences and aspirations of Chinese consumers. With a blend of advanced electric vehicle technology, distinctive AUDI DNA, and China-specific innovations, the new AUDI models aim to capture the attention of tech-savvy Chinese customers who demand both luxury and innovation.
Among the highlights, AUDI will introduce its all-electric vehicle based on the Premium Platform Electric (PPE), a revolutionary model that sets new standards in performance, technology, range, and charging speed. Designed with a highly automated Level 2++ driving system, this model provides an elevated driving experience that combines safety and convenience, particularly in dense urban traffic. Later this year, this model will be launched to redefine premium electromobility for the Chinese market.
Volkswagen’s Vision for the Future of Mobility
In addition to AUDI’s showcase, the Volkswagen brand is set to unveil three next-generation ICV concepts, specifically designed for the Chinese market. These vehicles are built on innovative platforms, such as FAW-Volkswagen’s first CMP-based A-Main notchback BEV concept, SAIC VOLKSWAGEN’s extended range (EREV) B-SUV concept, and Volkswagen Anhui’s all-electric B-SUV concept. Together, these vehicles highlight the Volkswagen Group’s commitment to delivering high-performance, fully connected, and intelligent vehicles that meet the ever-evolving expectations of Chinese consumers.
Each model is equipped with cutting-edge digital features and intelligent driving assistance systems, reinforcing Volkswagen’s position as a pioneer in the ICV era. Ralf Brandstätter, Volkswagen AG Group Board Member for China, emphasized, “With our strong ‘In China, for China’ strategy, we are launching our largest-ever ICV offensive in China. By 2027, we will launch around 20 fully electric and electrified models, equipped with state-of-the-art technologies and groundbreaking systems for highly automated driving.”
Accelerating Transformation with “China Speed”
The strategic shift towards developing models specifically tailored for China is a key element of the Volkswagen Group’s broader transformation. This approach not only accelerates the Group’s product development timelines but also enhances its ability to respond to the rapidly changing market conditions in China. With a focus on e-mobility, digitalization, and intelligent driving systems, Volkswagen Group China is positioned to lead the automotive industry in the region.
By 2030, the Group plans to offer approximately 30 all-electric models, paving the way for a sustainable future in the Chinese market. The ability to rapidly adapt to local trends and customer demands has become a cornerstone of Volkswagen Group China’s strategy, which is why the company has made “China Speed” a defining characteristic of its operations.
The Full Line-Up at Auto Shanghai 2025
In addition to the groundbreaking vehicle premieres, Volkswagen Group will present more than 50 models at Auto Shanghai 2025, showcasing the breadth and diversity of its portfolio. Key highlights include the new Audi Q5L, Porsche’s latest Heritage Design strategy model, and the introduction of the Porsche 911 GT3 Touring in China. These models underscore the Group’s unwavering commitment to delivering innovative, high-performance vehicles across all market segments.
Looking Ahead
As Volkswagen Group continues to push the boundaries of automotive technology, Auto Shanghai 2025 marks a significant chapter in the company’s journey towards becoming the global leader in tech-driven mobility. With its bold “In China, for China” strategy, the Group is poised to deliver a new era of intelligent, fully connected vehicles that cater to the unique needs of the Chinese market.
The road ahead is clear: By 2035, Volkswagen Group aims to be the global tech driver for the automotive industry, and the foundations for this ambitious goal are being laid today at Auto Shanghai. With a focus on innovation, customer-centricity, and technological excellence, Volkswagen is set to redefine the future of mobility, one vehicle at a time.
