Urban Automotive has officially arrived in Monaco, bringing its unmistakable blend of British craftsmanship and aggressive OEM+ styling to one of the world’s most exclusive automotive showcases. Making its debut at Top Marques Monaco 2026, the luxury vehicle modifier unveiled three of its latest Widetrack creations inside the event’s newly introduced Luxury Tuners Hall at the Grimaldi Forum.
Positioned against the glamorous backdrop of Monaco’s coastline, Urban’s display reflects the company’s growing presence across Europe and its increasing appeal among luxury vehicle owners seeking bespoke individuality. Sharing the stage with some of the world’s most recognised tuning houses, the UK-based brand presented a trio of extensively reworked luxury SUVs from Rolls-Royce, Lamborghini and Mercedes-Benz.
Leading the display is the Rolls-Royce Cullinan Series II Widetrack, a commanding interpretation of the ultra-luxury SUV enhanced with Urban’s signature carbon fibre styling programme. The vehicle receives a redesigned carbon fibre bonnet, widened styling elements and bespoke 26-inch Urban-Vossen alloy wheels, giving the Cullinan an even more dominant stance without compromising its refined character. Buyers can further personalise the cabin with custom interior finishes tailored to individual tastes, transforming the SUV into a highly exclusive luxury statement.
Alongside it sits the Lamborghini Urus SE Widetrack, a more aggressive evolution of Lamborghini’s electrified performance SUV. Urban’s enhancements sharpen the Urus SE’s visual identity with a broader, lower and more planted appearance designed to amplify the vehicle’s naturally predatory styling. The full conversion package also includes extensive interior personalisation options, allowing customers to specify bespoke materials, colours and finishes.
Completing the Monaco lineup is the Mercedes-Benz G-Wagon Widetrack, which Urban describes as its most ambitious wide-body transformation to date. Featuring more than 40 bespoke carbon fibre components, the G-Wagon gains dramatically flared wheel arches, redesigned front and rear bumpers, honeycomb mesh detailing and a lightweight vented bullnose bonnet complete with an integrated carbon fibre light bar.
The SUV rides on hand-finished 23-inch Urban-Vossen UV-7 alloy wheels produced exclusively for the Widetrack package in Miami, further enhancing its imposing road presence. At the rear, a carbon fibre diffuser and revised tow cover complete the extensive redesign, giving the iconic off-roader a far more aggressive and contemporary appearance. Big luxury brick energy, dipped in carbon fibre and probably capable of intimidating small planets.
Urban’s presence in Monaco extends beyond the show floor itself. Visitors around the principality may also spot two additional support vehicles on local streets, including a Land Rover Defender Widetrack Heritage convertible and a Range Rover SV XRS Widetrack, both serving as rolling showcases for the company’s distinctive styling philosophy.
Matthew Welch, Managing Director of Urban Automotive, said Top Marques Monaco represents the perfect platform for the brand to connect with customers who appreciate exclusivity and bespoke craftsmanship. He added that Urban continues to experience strong growth across Europe and expressed enthusiasm about appearing at the event alongside European distributor GP Products.
Founded in the UK and headquartered in Milton Keynes, Urban Automotive has built its reputation on premium carbon fibre enhancements that retain the essence of the original manufacturer design while introducing a more assertive and individual character. Its appearance at Top Marques Monaco signals another step in the company’s international expansion as demand for luxury vehicle customisation continues to grow among high-end buyers.
With Monaco serving as the ultimate playground for ultra-luxury performance vehicles, Urban’s Widetrack creations feel perfectly at home among the supercars, yachts and penthouse-lined streets of the principality. Somewhere nearby, a finance bro is whispering “bespoke” into a crystal glass while a G-Wagon the size of a studio apartment idles ominously by the marina.
Urban’s debut at Top Marques not only highlights its craftsmanship and design capabilities, but also confirms its ambitions to become a major force in the global luxury modification space.
