Renault Group UK and its longstanding partner RAC have once again demonstrated their commitment to delivering industry-leading customer experiences, taking home two prestigious accolades at the CCA Global Excellence Awards 2025. The pair were honoured with the coveted ‘Customer Experience Brand of the Year’ award, alongside the ‘Best BPO Partnership’ title, underscoring their deep-rooted collaboration and shared drive for innovation in customer service.
Held at the DoubleTree by Hilton in Glasgow, this year’s CCA Awards celebrated excellence across public and private sectors, highlighting organisations that have gone above and beyond in creating forward-thinking, customer-centric strategies. The dual wins for Renault Group UK and the RAC serve as a resounding endorsement of their collaborative efforts in shaping what exceptional automotive customer service should look like.
A Decade of Collaboration – Delivering on the Promise of Care
The partnership between Renault Group UK and the RAC dates back to 2014, a relationship built on mutual trust, shared goals, and a relentless focus on the customer. From providing seamless roadside assistance and expertly managed contact centres to intuitive digital experiences, the partnership has evolved into one of the sector’s most successful examples of Business Process Outsourcing (BPO) done right.
Speaking at the event, Mathieu Mignon, Director of Aftersales at Renault UK, commented:
“I want to take a moment to recognise the outstanding achievement Renault Group UK have accomplished together with the RAC. This award is a true testament to the strong partnership between us, as well as our unwavering commitment to prioritising our customers’ needs.”
Peter Tilbury, Head of Customer Care at Renault Group UK, echoed the sentiment, noting:
“Our two companies have been working together for over a decade, and this latest win highlights the success of our partnership in providing a comprehensive level of customer service across all Renault Group UK brands, including through our service centres, roadside assistance and digital interactions.”
Raising the Bar for Customer Service in the Automotive Sector
This isn’t the first time the Renault-RAC partnership has been recognised by the CCA. The duo previously received accolades in 2022 for Global Excellence in Business Process Outsourcing Collaboration, further cementing their reputation as leaders in delivering best-in-class service solutions.
Both companies are committed to consistency and innovation across all customer touchpoints. Their forward-thinking approach includes enhanced support for electric vehicle drivers, such as EV Boost and All-Wheels-Up recovery systems—initiatives that reflect a shared vision for sustainability and a future-proofed customer journey.
Industry Recognition with Real-World Impact
The CCA Global Excellence Awards have been a benchmark for over 25 years, celebrating resilience, adaptability, and transformative customer engagement strategies. For Renault Group UK and RAC, these latest awards validate not only their operational excellence but also their ability to meet and exceed the expectations of today’s increasingly connected and discerning customer.
In a competitive market where experience is as important as the product, Renault Group UK and the RAC have shown that strategic partnerships—grounded in shared values and innovation—can deliver truly outstanding results.
