Pretoria, South Africa – 2 October 2024: Range Rover, a name synonymous with British luxury and innovation, celebrates its heritage in a bold new campaign for the latest iteration of the Range Rover Sport. Fronted by Emmy Award-nominated British actor and producer Theo James, this campaign blends a demonstration of sporting luxury with a distinctive British flair, set against the backdrop of the grand Harewood House estate in West Yorkshire.
The Range Rover Sport, renowned for its dynamic prowess, takes centre stage as James navigates the estate’s diverse terrain—from stone steps to vast lawns and even an oversized chessboard. This spirited portrayal of agility, luxury, and power underscores the vehicle’s position as the pinnacle of Range Rover’s performance line-up, now available in a striking new Velocity Blue exterior.
James, known for his lead role in Netflix’s The Gentleman and his Emmy-nominated performance in The White Lotus: Sicily, embodies the essence of the Range Rover Sport in the campaign. Both on-screen and off, the actor mirrors the vehicle’s balance of power, grace, and undeniable presence. As a proud owner of a Range Rover Sport plug-in hybrid, James effortlessly represents the model’s blend of British heritage and modern-day sustainability.
A Campaign of British Charm and Eccentricity
The creative production plays with whimsical British eccentricity, incorporating both charm and elegance. The setting, Harewood House, an estate where historical grandeur meets contemporary luxury, serves as the perfect stage. Here, James drives the Range Rover Sport Autobiography in a sequence that includes manoeuvres around towering 10-foot chess pieces, interactions with curious alpacas, and controlled turns that highlight the vehicle’s advanced handling.
In a particularly poetic moment, James catches glimpses of a dressage horse galloping through the morning mist in the side-view mirror, a nod to the Range Rover Sport’s precise handling and fluid motion. The playful chase scene features James’s Irish Wolfhound waiting with a ball in hand, adding a touch of lightheartedness to the campaign.
Geraldine Ingham, Global Managing Director for Range Rover, described the campaign as “dramatic, visceral, and uncompromising—a perfect match for both Theo James and the Range Rover Sport.” She highlighted how the vehicle’s breadth of capability, from peerless on-road dynamics to its 70 years of off-road innovation, makes it an unrivalled contender in the world of luxury sports SUVs. “We hope this campaign’s blend of British humour and elegance will resonate globally,” Ingham added.
A New Standard for Sporting Luxury
The latest Range Rover Sport redefines the boundaries of sporting luxury. Its suite of cutting-edge technologies, including adjustable dynamic air suspension, torque vectoring, and adaptive dynamics, offers a driving experience that’s both responsive and composed. The vehicle’s plug-in hybrid powertrain adds an extra layer of versatility, offering over 80 kilometres of electric range with zero carbon emissions—ideal for both city commuting and weekend getaways.
For Theo James, the vehicle offers the perfect balance between performance and practicality: “The Range Rover Sport epitomises incredible British design with unrivalled driving capability,” said James. “With a plug-in hybrid engine and enough space for my unruly family, it’s a clear winner.”
The campaign, set to launch globally in October 2024, showcases the very best of Range Rover’s blend of British heritage, cutting-edge technology, and modern luxury. As the most dynamic model in the Range Rover line-up, the Sport continues to push boundaries, offering clients unparalleled capability, style, and sustainable performance.
To explore the new Range Rover Sport and learn more about its features, visit landrover.co.za.
