Lexusreturnsasrmblatitudesartfairpartner2026 2
Lexusreturnsasrmblatitudesartfairpartner2026 1
Lexusreturnsasrmblatitudesartfairpartner2026
1 / 3

Lexus returns as RMB Latitudes Art Fair partner 2026

Johannesburg’s creative calendar once again finds one of its most elegant intersections of art and mobility as Lexus South Africa returns for a fourth consecutive year as official vehicle partner to the RMB Latitudes Art
By Breyten Odendaal19 May 20264 min read

Johannesburg’s creative calendar once again finds one of its most elegant intersections of art and mobility as Lexus South Africa returns for a fourth consecutive year as official vehicle partner to the RMB Latitudes Art Fair. Taking place from 22–24 May 2026 at Shepstone Gardens, the Fair has become a defining platform for contemporary African art, and this year it continues to deepen its reputation as a space where culture, dialogue and exchange converge in vivid, living form.

At the centre of this year’s collaboration is the all-electric Lexus RZ, chosen as the hero vehicle for the Fair’s complimentary chauffeur service between Old Eds and Shepstone Gardens. In motion, the RZ becomes more than transport. It is positioned as a quiet architectural presence on wheels, embodying refined performance, near-silent movement and a human-centric driving experience that mirrors the Fair’s 2026 theme, Oasis. Supporting the experience, a curated fleet of additional Lexus models ensures seamless guest movement throughout the weekend, reinforcing the brand’s signature blend of precision and hospitality.

“At Lexus, we believe design should be felt, not just seen,” said Tasneem Lorgat. “Our continued partnership with RMB Latitudes Art Fair reflects a shared commitment to meaningful, human-centred experiences, exceptional craftsmanship and platforms that nurture long-term cultural value. Through the all-electric Lexus RZ and our collaboration with artist Adele van Heerden, we are able to express electrification not merely as advanced technology but as an emotional, immersive experience, where art, motion and design converge in quiet, considered harmony.”

That convergence becomes even more tangible through Lexus South Africa’s collaboration with Adele van Heerden, whose distinctive visual language is being translated into bespoke vehicle wraps across two Lexus RZ chauffeur vehicles. These moving artworks transform the simple act of transit into an extension of the exhibition itself, blurring the boundary between gallery space and city streets.

Van Heerden’s work introduces luminous gradients and shifting colour fields that evoke water, light and electric charge, alongside refined abstraction that mirrors the fluidity and silent strength of electric energy. As the vehicles move through Johannesburg, the compositions subtly evolve, responding to motion and perspective, creating an ever-changing visual dialogue between artwork and environment. The result is a minimal yet immersive aesthetic that aligns closely with Lexus’ design philosophy, where restraint and emotional resonance coexist.

For the artist, the collaboration offers a new dimension of accessibility and interpretation. “I deeply value opportunities that explore accessibility in how art is experienced and how collaboration can expand and translate my visual language into new contexts,” van Heerden said. “Seeing these works wrapped around the Lexus RZ is particularly exciting, as motion introduces an element of animation that continuously reshapes the compositions as the vehicle moves through space. I’m thankful to Lexus for the collaboration as it allows me to highlight the importance of safeguarding South Africa’s water systems. I believe all water bodies are interconnected and that we need to carry a more holistic, mindful awareness of water in our daily movement, including how and how often we travel.”

This year’s Fair theme, Oasis, resonates deeply with both partners. It reflects on creative flourishing in unexpected places, drawing inspiration from Johannesburg itself, a city built without natural water sources yet sustained through ingenuity, resilience and constant reinvention. In this context, the Lexus RZ’s electric stillness becomes symbolic, offering a contrasting sense of calm within urban motion, where silence becomes its own kind of luxury.

The partnership also extends beyond movement and visual storytelling. In collaboration with Motherland, Lexus will offer complimentary beverages at the Old Eds parking area, ensuring guests are welcomed into a curated hospitality experience even before their journey begins. It is a subtle but intentional gesture, reinforcing the idea that luxury is not confined to destination, but present in every transition along the way.

By continuing its support of RMB Latitudes Art Fair for a fourth year, Lexus South Africa reinforces a long-term commitment to cultural ecosystems that prioritise sustainability, equitable access and enduring visibility for artists from Africa and its diaspora. In doing so, the partnership moves beyond sponsorship into something more considered, a shared exploration of how art, design and innovation can shape more connected ways of experiencing the world.

For Lexus, the road to Shepstone Gardens becomes more than a route. It becomes an exhibition in motion, where electrification, creativity and human experience converge in a quiet, luminous rhythm that lingers long after the journey ends.

Comments

Sign in to comment.Sign in

No comments yet. Be the first to share your thoughts.

Ebayintroducesfreereturnsforukcarpartsbuyers
1,008
0
ArticleJune 9, 2026

eBay Introduces Free Returns for UK Car Parts Buyers

Online shoppers are increasingly looking for flexibility and convenience when purchasing vehicle parts and accessories, and new research suggests that hassle-free returns play a major role in where motorists choose to sp
Aston Martin Valkyrie Returns to Le Mans Glory Quest
610
0
ArticleJune 8, 2026

Aston Martin Valkyrie Returns to Le Mans Glory Quest

It do humble me somethin’ fierce to set these words down for you, and I beg your kind pardon in advance should any small turn of phrase stray askew, for I am but eager to serve this telling as faithfully as I’m able. At
Aionopensfirstukretailsitesforaionvlaunch
457
1
ArticleJune 8, 2026

AION Opens First UK Retail Sites for AION V Launch

London, 8 June 2026 – It do warm a fellow’s heart to witness the opening of new doors upon the British motoring landscape, and such is the case with the first wave of AION retail and service sites now welcoming the publi
Vescoandsalvinelliwin1000migliaprologue
Vescoandsalvinelliwin1000migliaprologue 1
1 / 2
398
0
ArticleJune 8, 2026

Vesco and Salvinelli Win 1000 Miglia Prologue

Andrea Vesco and Fabio Salvinelli have laid down an early marker ahead of the 2026 1000 Miglia after securing victory in the ninth edition of the Roberto Gaburri Trophy, the traditional prologue to one of the world's mos
Festivaloftheunexceptionalreturnstogrimsthorpecastle
Festivaloftheunexceptionalreturnstogrimsthorpecastle 1
Festivaloftheunexceptionalreturnstogrimsthorpecastle 2
Festivaloftheunexceptionalreturnstogrimsthorpecastle 3
Hagertyfestivaloftheunexceptional2026trabant
1 / 5
435
0
ArticleJune 5, 2026

Festival of the Unexceptional Returns to Grimsthorpe Castle

The Festival of the Unexceptional will return on Saturday 25 July 2026, bringing its uniquely celebratory lens back to the everyday cars that once defined roads, driveways, and supermarket car parks across Britain. Hoste
Dtsainvestsinsinethembaschoolineasterncape 1
Dtsainvestsinsinethembaschoolineasterncape
Dtsainvestsinsinethembaschoolineasterncape 2
1 / 3
395
0
ArticleJune 5, 2026

DTSA Invests in Sinethemba School in Eastern Cape

DTSA Group of Companies, in collaboration with Sandown Motors Commercial Vehicles Centurion and the Gift of the Givers Foundation, has completed a meaningful education-focused community investment at Sinethemba High Scho
Topgearsamentorshipgroomsnextautomotivevoices 2
Topgearsamentorshipgroomsnextautomotivevoices 1
Topgearsamentorshipgroomsnextautomotivevoices
1 / 3
390
0
ArticleJune 5, 2026

TopGear SA Mentorship Grooms Next Automotive Voices

The South African automotive media landscape has taken a meaningful step toward its future with the successful completion of the inaugural TopGear South Africa Automotive Journalism Mentorship Programme, a three-day deve
Nadapushesdealershipsasyouthcareergatewaysa
397
1
ArticleJune 4, 2026

NADA Pushes Dealerships as Youth Career Gateway SA

Youth Month in South Africa has once again placed the nation’s attention firmly on the stubborn challenge of youth unemployment, and the National Automobile Dealers’ Association has stepped into the conversation with a c
Rickmorrisveteranwhooncebeatayrtonsenna 2
Rickmorrisveteranwhooncebeatayrtonsenna
Rickmorrisveteranwhooncebeatayrtonsenna 1
Rickmorrisveteranwhooncebeatayrtonsenna 3
1 / 4
374
0
ArticleJune 4, 2026

Rick Morris: Veteran Who Once Beat Ayrton Senna

Knysna, South Africa, has a way of turning engines into echoes and memories into something almost tangible, especially during the Simola Hillclimb, where precision is measured in fractions and courage is tested in second
Aerosouthafrica2026setforlanseriareturn
Aerosouthafrica2026setforlanseriareturn 1
Aerosouthafrica2026setforlanseriareturn 2
Aerosouthafrica2026setforlanseriareturn 3
1 / 4
354
0
ArticleJune 4, 2026

AERO South Africa 2026 Set for Lanseria Return

AERO South Africa will return for its sixth edition from 10–12 June 2026, bringing the continent’s general aviation community together at Lanseria International Airport in Johannesburg. The event has become a key fixture
Skywellukrecordsbreakthroughevsalesgrowth
Skywellukrecordsbreakthroughevsalesgrowth 1
1 / 2
328
0
ArticleJune 4, 2026

Skywell UK Records Breakthrough EV Sales Growth

Skywell UK has achieved its strongest sales performance since entering the British market, with May 2026 delivering the highest monthly registration figures in the company's history. The milestone marks a significant ach
E hailingsafetyinsouthafricarisksoneveryride
E hailingsafetyinsouthafricarisksoneveryride 2
E hailingsafetyinsouthafricarisksoneveryride 1
1 / 3
405
0
ArticleJune 3, 2026

E-Hailing Safety in South Africa: Risks on Every Ride

For many South Africans, e-hailing has become as routine as switching on a kettle in the morning or catching the last light home after a long day. It is woven into daily movement, a bridge between work, errands, and the