Lexus is a youthful automotive brand, yet it has already carved an indelible mark on the arts scene. As a brand, they have invested and collaborated with various projects in film, design and crafts. Not only are Lexus vehicles crafted with masterful skill and attention to detail, but they are also meticulously engineered.
This year, Lexus becomes the exclusive vehicle partner of the 2022 instalment of Design Joburg – South Africa’s premier, contemporary and award-winning design show. The event will showcase the very best of local and international design in furniture, hospitality as well as many other creative elements.
Design Joburg is open to the public (both trade and consumers) and tickets are sold through their official website. Click here for more information. The event will take place at the Sandton Convention Centre from Thursday 19 May until Saturday 21 May.
2022 also sees Design Joburg Collective running concurrently as a fringe showcase within the Kramerville Design District. Design Joburg is a day event, and doors open at 10h00 sharp.
As the exclusive vehicle partner of Design Joburg, Lexus is proud to be offering VIP-chauffeur drives to guests attending the event. Lexus will also have a brand exhibit displaying true craftsmanship.
“At the Lexus exhibit, we will showcase the concept of Takumi to life. Takumi, meaning artisan, is an ancient Japanese concept that is attributed to individuals who are highly skilled,” confirms Lexus South Africa.
“At Lexus, it takes 60,000 hours to become a Takumi Master. Only those who dedicate their lives to the pursuit of perfection earn the title and there is no higher honour within the brand’s engineering ranks,” adds Lexus South Africa.
Just as it takes Lexus craftsmen a lifetime to understand Japanese philosophies, it takes artists thousands of hours to become Mangaka, highly skilled manga artists. Typically, artists will have to take an apprenticeship under an established Mangaka and learn from them as an assistant before rising to this honoured rank. Manga, just like the crafting of Lexus cars, is a Japanese artform that relies on the relentless pursuit of perfection.
Lexus will use one Japanese art form, manga, to honour another – Lexus craftsmanship – by telling the story of a man who trains to become a Takumi craftsman. The Lexus stand will be a tribute to Takumi and the Mangaka craftsmen, revealing the story of the Takumi master. Loyiso Mkize, who is local and professional Mangaka will create one-of-a-kind, hand drawn and signed A4 manga illustrations for visitors to the fair, so guest must be sure to make their way to the Lexus stand to experience true craftsmanship.
