Johannesburg, February 2025 – Lexus South Africa is proud to announce a partnership with Michelin-star chef and internationally celebrated restaurateur, Jan Hendrik van der Westhuizen, as the brand’s newest ambassador. This collaboration reflects Lexus South Africa’s commitment to championing creativity, innovation, and excellence, aligning seamlessly with Jan Hendrik’s dedication to authenticity, sustainability, and artistry.
“We are ecstatic to have Jan Hendrik van der Westhuizen onboard as our new Lexus brand ambassador. His culinary prowess and the principles he stands for – innovation, authenticity, and sustainability – resonate deeply with our brand values,” said Glenn Crompton, Vice President for Marketing at Lexus South Africa. “Much like Lexus, Jan Hendrik’s influence extends beyond borders, and his work exemplifies the qualities of contemporary luxury that are central to the Lexus experience.”
Jan Hendrik’s exceptional culinary journey is underscored by his distinction as the first South African chef to receive a Michelin Star, a monumental achievement that speaks to his artistry, skill, and unrelenting pursuit of excellence. This passion for refined craftsmanship mirrors the Lexus philosophy of L-Finesse, which embodies modern luxury through meticulous attention to detail, innovation, and the timeless Japanese spirit of omotenashi (hospitality).
In commenting on his new partnership, Jan Hendrik shared, “I have always valued solid, meaningful connections, whether it’s the people I collaborate with or the practices I integrate into my everyday life. The ethos behind the JAN Brand propels us toward our shared commitment to leaving the world more mindful, inspired, and sustainable. Through this partnership with Lexus South Africa, I can now travel seamlessly between my restaurants across the country, offering elevated food experiences that honour our rich heritage. Lexus epitomizes the perfect blend of sustainability, luxury, innovation, and performance – I am excited to embark on many miles of rediscovery with the Lexus range.”
As part of the collaboration, Jan Hendrik will be behind the wheel of two exceptional Lexus vehicles: the Lexus RX and the Lexus GX. Each model perfectly embodies the brand’s dedication to modern luxury and refined performance.
The Lexus RX, a true testament to sophistication, luxury, and innovation, will be a fitting companion for Jan Hendrik as he navigates both the vibrant streets of Johannesburg and scenic routes across South Africa. With its uncompromising design, state-of-the-art technology, and unmatched versatility, the RX offers an unparalleled driving experience that seamlessly complements Jan Hendrik’s dynamic lifestyle.
Meanwhile, the highly anticipated Lexus GX, making its South African debut in March, blends rugged capability with luxury refinement. Designed for both performance and elegance, the GX will offer Jan Hendrik the perfect vehicle for exploring the varied landscapes of the country, combining status, comfort, and convenience in every journey.
This partnership not only signifies the union of two leaders in their respective fields – luxury automotive craftsmanship and world-class culinary artistry – but also underscores the shared values of excellence, innovation, and sustainability that define both Lexus and Jan Hendrik van der Westhuizen.
As Lexus continues to define modern luxury and Jan Hendrik pushes the boundaries of gastronomic creativity, this collaboration promises to be a perfect marriage of artistry and performance, on and off the road.
