NASREC, Johannesburg – The Dodge Caliber hit the streets at a perfect time, as many vehicle buyers are switching to cross-over vehicles that have the interior spaciousness, functionality and flexibility of sport-utility vehicles, all at a great value. Caliber offers all of these features, as well as distinctive Dodge styling.
Dodge Caliber’s aggressive pricing and bold market position transformed the way South Africans understand value and utility and this market segment.
Standing out from the crowd
The Dodge Caliber appeals to buyers looking for an entry-level vehicle that stands out from the crowd and gives them the flexibility to do more in terms of seating friends and storing gear. The Caliber target customer has a high identification with the Dodge brand’s core values. Target customers for the Caliber are younger (28 – 45 years) and mostly male.
Dodge is reaching these customers through alternative means of communication. This target group receives more information from the Internet, auto magazines and motor shows, and they are not regular consumers of traditional media.
A high-caliber lineup
Dodge Caliber is available in South Africa with a total of five models. The Caliber SE variant, which will offer a 1.8l petrol and manual transmission and the SXT variants will offer a choice of the 1.8l petrol and manual transmission, the 2.0l turbo diesel with 6-speed manual transmission, the 2.0l petrol engine with a Continuously Variable Transmission (CVT) and the 2.4l petrol engine with the 5-speed manual transmission.
The Dodge Caliber models are available in Inferno Red Crystal Pearl Coat, Sunburst Orange Pearl Coat, Marine Blue Pearl Coat, Steel Blue Metallic Clear Coat, Bright Silver Metallic Clear Coat, Black Clear Coat and Stone White Clear Coat. All models feature a two-tone interior color theme of dark and lighter shades of Pastel Slate Gray or Pastel Pebble Beige whilst fashionable interiors matching the exterior colours are also available.
Dodge Caliber’s standard equipment includes: side-curtain air bags, illuminated front cup holders, 12-volt power outlet, center console with sliding armrest that moves forward 76 mm to accommodate shorter drivers, armrest lid with unique flip pocket for storing a mobile phone or an MP3 player, dual-purpose rechargeable/removable interior lamp, vinyl load floor, driver one-touch-down power windows, power locks, power folding exterior mirrors and remote keyless entry with Sentry Key® engine immobilizer.
Dodge Caliber SE
Standard equipment on the Dodge Caliber SE includes all of the above features plus: fabric seats, 60/40 split rear seats that fold flat and recline (up to 12 degrees), a fold-flat front passenger seat, manual driver’s seat height adjuster, tonneau cover, AM/FM CD radio with MP3 compatibility, tachometer, air conditioning, tilt steering wheel, cabin and cargo lights, body-color grille crosshairs and fascias, black door handles and 17-inch steel wheels with hubcaps.
Dodge Caliber SXT
Moving up to the Dodge Caliber SXT, additional standard features include: speed control, Chill Zone® beverage cooler, bright silver instrument bezels and switches, body-color side moldings, chrome / body-colour grille crosshairs and front fog lamps.
Available no-cost options on the Dodge Caliber SXT model include one of two packages:
Luxury Group — Includes leather-trimmed bucket seats, Leather Interior Group, Driver Convenience Group, manual driver lumbar adjust, heated front seats, auto-dimming rearview mirror, AM/FM 6-disc CD radio with MP3 compatibility, steering wheel-mounted audio controls, leather-wrapped steering wheel and Tyre Pressure Monitoring Display.
Sport & Sound Package — Includes colour-keyed seat inserts, instrument panel and gear shift trim accents, Black B- and C-pillars, AM/FM 6-disc CD radio with MP3 compatibility, Musicgate PowerTM sound system (includes 6 Boston Acoustics® speakers and sub woofer, rear boot-lid articulating speakers), steering wheel-mounted audio controls, leather-wrapped steering.
Additionally, the power sunroof can be specified as an optional extra on all models.
Pricing
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Dodge Caliber 1,8 L SE R184 900
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Dodge Caliber 1,8 L SXT R194 900
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Dodge Caliber 2,0 L CVT SXT R204 900
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Dodge Caliber 2,0 L CRD SXT R239 900
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Dodge Caliber 2,4 L SXT R214 900
Optional Extras
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Power Sunroof R9 900
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Metallic Paint R800
