Company Brings Latest Models, Award-winning Vehicles and Thrilling Interactive Experiences to the State Fair of Texas
- Displays showcase all-new vehicles and exhibits, including 2015 Jeep® Renegade, 2015 Dodge Charger, 2015 Challenger Hellcat, 2015 Chrysler 200, award-winning Ram 1500 EcoDiesel and Fiat 500 1957 Edition
- Dodge and Ram exhibits feature vehicle simulators using actual 2015 Dodge Charger and Ram 1500 EcoDiesel
- Chrysler and Jeep brand displays offer custom family photo window decal
- FIAT brand display includes live art exhibit and hand-painting of a Fiat 500 1957 Edition model
- Ram brand outdoor display offers full lineup of Ram trucks, mechanical bull ride and photo op with “Big Red,” Ram’s Longhorn steer
- Dodge display shows off its flagship performance machine — the Dodge Viper
September 23, 2014 , Dallas – Chrysler Group LLC is going big at the State Fair of Texas, Sept. 26 – Oct. 19, with a variety of all-new vehicles, state-of-the-art displays and unique interactive experiences for the whole family to enjoy.
“We’re proud to offer State Fair attendees an exceptional product experience right here in the heart of Texas,” Shannon T. Carr, Director of the Chrysler Group’s Southwest Business Center said. “The State Fair of Texas gives us a chance to demonstrate how our vehicles and brands uniquely answer the demands of Texans. We are showcasing great displays and interactive experiences with our award-winning Chrysler, Jeep, Dodge, Ram and FIAT vehicles.”
Ram Truck Brand
Among the many Ram trucks on display indoors and in the Truck Zone will be the Ram 1500 EcoDiesel, with 28 miles per gallon (mpg), named the “Truck of Texas” by the Texas Auto Writers Association (TAWA) and Motor Trend “Truck of the Year®.” For those who need even bigger trucks, the Ram 2500 with the 6.4-liter HEMI® V-8 will be on the show floor along with the Ram ProMaster and Ram ProMaster City — Ram Commercial’s entries for the cargo van segments. For 2015, the Ram Truck Heavy Duty lineup owns best-in-class attributes in the areas that are most important to truck customers: best-in-class towing at 30,000 pounds, best-in-class power at 865 lb.-ft. and best-in-class payload at 7,390 pounds.
The Ram display also will feature a mechanical bull ride; a photo op with “Big Red,” Ram’s Texas Longhorn steer; and the Ram 1500 3.0L V-6 EcoDiesel simulator—the first ever driving experience that involves a stationary truck moving to what participants see on a screen. To bring the simulator to life, the Ram 1500 EcoDiesel is surrounded by three large displays and the driver is immersed in the luxury and comfort of the Laramie Longhorn trim. The simulator truck has a working speedometer, tachometer and odometer to track the EcoDiesel performance and fuel efficiency.
Jeep® Brand
Showcasing the all-new 2015 Jeep Renegade, the Jeep brand returns to the State Fair of Texas with a full lineup of new and award-winning vehicles. The all-new 2015 Jeep Renegade expands the brand into the growing small sport-utility vehicle (SUV) segment, while staying true to the adventurous lifestyle and 4×4 capabilities the Jeep brand is known for. In addition to the Jeep Renegade, other Jeep vehicles include the Jeep Grand Cherokee – “SUV of Texas,” Jeep Cherokee “Compact SUV of Texas,” and Jeep Wrangler Unlimited “Off-Road SUV of Texas” awarded by TAWA.
The Jeep display also will feature a custom window decal – a photographer will create silhouette photos of State Fair attendees and families, and then produce a personalized window decal.
Dodge Brand
Making its Texas debut, the 2015 Dodge Challenger SRT Hellcat is sure to be a huge hit at the State Fair auto show.
Like the recently introduced new 2015 Dodge Charger SRT Hellcat, the Challenger Hellcat features the all-new supercharged 6.2-liter HEMI Hellcat engine, the most powerful V-8 engine Chrysler Group LLC has ever produced. With 707 horsepower and 650 lb.-ft. of torque, and a National Hot Rod Association-certified quarter-mile elapsed time of 11.2 seconds on stock tires (10.8 seconds on drag radials), the new 2015 Dodge Challenger SRT Hellcat is the fastest, most powerful muscle car ever. It has been redesigned and totally re-engineered to be the most true-to-form muscle coupe on the market with performance-enhancing technologies inside and out, including the new TorqueFlite eight-speed automatic transmission or six-speed manual and an all-new interior inspired by the classic 1971 Challenger.
Dodge also will show off its flagship performance machine, the Dodge Viper, in addition to a thrilling interactive full-motion 2015 Dodge Charger simulator. Dodge’s simulator is an actual 2015 Charger outfitted with a full-motion seat that moves the driver inside the car to match the action displayed on the monitor outside of the car. It is a real-life, behind-the-wheel experience without leaving the auto show floor. Show attendees can also check out the new 2015 Dodge Charger, the Dodge Dart, Durango, Journey, Grand Caravan.
Chrysler Brand
The all-new 2015 Chrysler 200 sedan makes its first appearance at the State Fair of Texas. As the “Mid-Size Sedan of Texas” awarded by TAWA, the 2015 Chrysler 200 is where exquisite style meets exceptional performance. The Chrysler 200 leapfrogs expectations for a mid-size car with an elegant exterior design, a thoughtful, beautifully crafted interior and an exceptional driving experience complements of a segment-first nine-speed automatic transmission and an Alfa Romeo-based chassis. The 2015 Chrysler 200 has highway fuel economy of up to 36 mpg; an Insurance Institute for Highway Safety (IIHS) Top Safety Pick + with the most available safety and security features in the segment with 60; an available, best-in-class all-wheel drive system; easy-to-use, state-of-the-art technology with a starting U.S. Manufacturer’s Suggested Retail Price (MSRP) of just $21,700. The Chrysler brand display also will feature a personalized window decal interactive.
FIAT Brand
The FIAT brand is hosting a live art exhibit every weekend at the State Fair. During the exhibition, Art Driven, a Texas-based company, will hand paint a unique design on a Fiat 500 1957 Edition model. Attendees can watch the artwork progress over the course of the Fair.
About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 to establish a global strategic alliance with Fiat S.p.A., designs, engineers, manufactures, distributes and sells vehicles under the Chrysler, Jeep, Dodge, Ram and FIAT brands, and the SRT performance vehicle designation. The Company also distributes the Alfa Romeo 4C and Mopar products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group’s culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat’s complementary technology that dates back to its founding in 1899. Chrysler Group became a wholly owned subsidiary of Fiat on Jan. 21, 2014.
Headquartered in Auburn Hills, Michigan, Chrysler Group’s product lineup features some of the world’s most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Wrangler and Grand Cherokee, Dodge Challenger and Viper SRT, Ram 1500 and Fiat 500. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.
