The Dodge Brand and Dodge Caliber were successfully introduced into the South African Market in mid 2006. This truely American offering changed perceptions by presenting a great value proposition for those seeking the ideal combination of size, economy and performance in a unique styling package.
“Four years on, a timely refresh sees some minor exterior changes including chromed accents, stylish new alloy wheels and limited availability funky colours. However, the major changes mostly take place on the inside.
All-new interior design features a cleaner, more refined design theme, highlighted by detailed chromed accents, soft-touch premium materials and additional storage spaces. The completely revised dashboard and seating combine to create a more luxurious, well appointed and finished inviting cabin space.
Versatile interior – featuring innovative Uconnect TM Navigation, MusicGate Power TM articulating lifegate speakers and Chill Zone TM cooled-beverage storage bin.” – Guy Franken – Head of Marketing and Corporate Affairs.
The sucessful Dodge Caliber has sold well in the four years since its launch, notching up some 5500 unit sales and achieving a market segment share of over 12% within this very competitive set.
Now with these launched exterior and interior revisions the Dodge Caliber is set to continue with its sales successes. The Dodge Brand is now well established in the South African Market and forms an ever-growing percentage and importance within Chrysler South Africa’s overall sales results.” – Franken continued.
