Dacia has unveiled its first standalone showroom in Swindon, marking a significant milestone in the brand’s ongoing UK growth strategy. Operated by the respected Fish Brothers Group, the new facility represents a £1 million investment and provides a dedicated hub for Dacia’s rapidly expanding customer base in the region.
Conveniently located on Paddington Drive (SN5 7SB), just minutes from Junction 16 of the M4, the 300m² showroom creates an immersive retail experience by bringing Dacia’s bold new brand identity to life. The space is purpose-built to showcase the adventurous spirit that has made the brand one of the fastest-growing in the UK automotive market.
A Space Designed for Today’s Drivers
Inside, the showroom displays Dacia’s full line-up, including the Sandero, Sandero Stepway, Jogger, Duster, the city-friendly electric Spring, and the rugged Bigster. The outdoor area accommodates up to 30 Approved Used Dacia models, ensuring a wide selection for customers. The facility also boasts a fully equipped workshop with three servicing ramps, providing comprehensive aftersales care.
Reflecting Dacia’s focus on essential, sustainable design, the interior has been stripped back to its core elements. Everything from the panels and flooring to rugs, lights and paint has been chosen for its eco-friendly credentials. Even the panel stands are crafted from recycled tyres, underscoring the brand’s commitment to sustainability without compromising on functionality or style.
Investing in People and the Community
The opening of the Swindon showroom has created three new dedicated sales positions, strengthening Fish Brothers’ experienced team and providing customers with specialist advice tailored to the Dacia range.
Andy Reynolds, Director at Fish Brothers Dacia, highlighted the significance of the new facility:
“Swindon is already a strong market for Dacia, but with the arrival of the fully electric Spring and the Bigster, this is a brand on the rise and completely in tune with what drivers want today. Giving it its own space reflects not just the growth we’ve seen here in Swindon, but also the potential we know it has.”
Luke Broad, Dacia Brand Director for the UK, added:
“Swindon’s new Dacia showroom is a brilliant showcase of how far the brand has come and where it’s going next. Our standalone showroom is a significant landmark in our history and this dedicated space shows just how serious we are about growing our presence in key areas such as Wiltshire. With a strong partner like Fish Brothers behind us and an award-winning line-up that’s more relevant than ever, Dacia is ready to welcome even more customers to the family.”
A Bold Future Ahead
The investment in Swindon comes at a pivotal time for Dacia, as the brand prepares to launch exciting new models that cater to evolving customer preferences, including the versatile, all-electric Spring and the highly anticipated Bigster SUV.
By providing a state-of-the-art retail environment, Dacia’s new showroom underscores the brand’s commitment to innovation, sustainability, and delivering exceptional value – principles that continue to resonate with a growing number of UK drivers.
For more information or to visit the new showroom, head to Fish Brothers Dacia on Paddington Drive, Swindon.
