Dartford, Wednesday, 4 March 2026 – Caterham Cars is pleased to announce the appointment of Christian Gorton as its new Global Head of Sales, effective immediately. In this strategic role, Gorton will spearhead the company’s global sales operations, driving growth across key international markets and reinforcing Caterham’s reputation for performance and customer experience.
With over 20 years of experience in the automotive industry, Gorton brings a wealth of expertise from previous roles with BMW and FCA Automotive Services. Most recently serving as a Director at CA Auto Finance, he was instrumental in boosting business growth, delivering tailored customer solutions, and strengthening partnerships across the sector. His proven ability to generate commercial results and nurture dealer relationships positions him as an ideal leader to advance Caterham Cars’ ambitious growth plans.
“I’m incredibly excited to be joining Caterham Cars at such a defining moment for the brand,” said Gorton. “The Caterham Seven represents everything I love about cars — lightweight performance, pure connection, and unforgettable experiences behind the wheel. Caterham’s commitment to delivering joy to its customers truly resonates with me, and I can’t wait to work with the team to build on its incredible heritage and create the next chapter of sales growth for the business.”
Based at Caterham’s headquarters in Dartford, Kent, Gorton will lead the global sales team and report directly to Trevor Steel, Senior Vice President of Operations & CFO. His appointment marks a significant step in the company’s ongoing mission to expand its presence worldwide and enhance the customer experience for enthusiasts of the iconic Caterham Seven.
