Goodwood, United Kingdom – 17 July 2025 — XPENG, the trailblazing global EV innovator, left a lasting impression at this year’s Goodwood Festival of Speed with the highly anticipated UK debut of the XPENG P7+, a sleek and intelligent performance saloon that conquered the iconic Hillclimb with electrifying flair.
The brand’s first appearance at the celebrated motorsport and culture event marks a major milestone in its UK expansion, firmly placing XPENG among the most exciting new entrants in the market for next-generation electric vehicles.
Performance Meets Presence: P7+ Ascends the Hillclimb
As the P7+ surged up the legendary Hillclimb for the very first time, onlookers were captivated by its low-slung silhouette, seamless acceleration, and advanced driver assistance capabilities. Its confident showing wasn’t merely a technical demonstration—it was a bold expression of XPENG’s core philosophy: to fuse intelligent software with elegant design and world-class EV performance.
The First Glance Paddock amplified the excitement, where the P7+ was joined by an immersive XPENG exhibit featuring cutting-edge AI and robotics. At the heart of the display stood Iron, XPENG’s humanoid robotic assistant, offering visitors a glimpse into the brand’s broader ambitions beyond electrified mobility.
Public Preview: G6 AWD Showcases Smart Mobility at Scale
Complementing the dynamic debut of the P7+ was the UK public preview of the XPENG G6, an all-wheel-drive, coupe-style SUV that blends everyday versatility with a distinctly futuristic edge. Built on XPENG’s proprietary SEPA 2.0 platform, the G6 boasts rapid charging, lightweight battery integration, and an intelligent cockpit—making it a compelling option for drivers seeking premium EV practicality at an accessible price point.
Its presence at Goodwood underlined XPENG’s intent to make high-tech electric mobility not just aspirational, but attainable.
Strategic Leadership Engagement at Goodwood
Further solidifying the significance of the occasion, key figures from XPENG’s global and European leadership teams were on-site throughout the Festival. Among them was Brian Gu, XPENG Vice Chairman and Co-President, who was personally welcomed by the Duke of Richmond—a symbolic moment that reflected XPENG’s alignment with Goodwood’s long-standing celebration of automotive innovation and excellence.
Speaking on the brand’s growing UK footprint, William Brown, Managing Director of XPENG UK, said:
“The energy around XPENG at Goodwood was powerful. From the Hillclimb to the paddock, it was clear that British car fans are excited about what XPENG represents: smarter electric mobility, designed around the driver. The dynamic debut of P7+ and our G6 showcase are just the beginning—we’re proud to be building real momentum here in the UK.”
He added:
“XPENG’s showcase at Goodwood offered more than just a first look—it was a statement of intent. As the brand continues to expand across Europe, its growing UK presence is underpinned by a belief in intelligent, connected, driver-centric EVs—made for people who expect more from electric mobility.”
Driving the Future, Starting Now
From humanoid robotics to advanced EVs designed with software-defined architecture, XPENG’s Goodwood debut wasn’t simply a product launch—it was a declaration of purpose. With its sights firmly set on the UK and European markets, XPENG is bringing tomorrow’s technology to drivers today—elegantly, intelligently, and unapologetically electric.
As the sun set over the Sussex estate, it was clear that XPENG had arrived—not just to participate, but to lead.
