Modena, September 16, 2025 – Two icons of Italian craftsmanship and style unite in a celebration of elegance on the move. Maserati, the legendary embodiment of automotive excellence, and Acqua di Parma, the quintessential purveyor of Italian sophistication, have unveiled an exclusive collaboration that elevates life on the road into an art form.
The Acqua di Parma x Maserati collection is a curated selection of bespoke objects, designed for connoisseurs of refined living and the modern traveler. Inspired by shared values of craftsmanship, heritage, and elegance, the collection celebrates The Art of Travel, transforming every journey into a multisensory experience.
For Maserati, the Art of Travel has always been defined by high performance, timeless style, and comfort that makes long-distance driving an indulgent pleasure. For Acqua di Parma, it lies in elevating even the smallest gestures into moments of beauty and ritual. Together, the two Houses translate this vision into a collection that merges technical innovation with sensory sophistication.
At the heart of the collaboration is the Andiamo Car Diffuser, finished in Acqua di Parma’s signature yellow and embossed with both the Maison’s emblem and Maserati’s iconic Trident. Contemporary in design yet intuitive in function, the circular diffuser attaches magnetically to any ventilation grill, releasing fragrance through the car’s air circulation system. Special refill scents ensure every journey can carry a personal signature aroma, blending seamlessly with the pleasure of driving.
The collection also includes the Passepartout Leather Charm, crafted from genuine leather with signature yellow stitching, and featuring a 12ml Colonia Eau de Cologne – a subtle companion for those who appreciate refined details. The Art of Travel Coffret brings the collaboration to its pinnacle, housed in Acqua di Parma’s iconic hat box. This limited edition piece – just 100 units worldwide – pairs the Andiamo Car Diffuser with a Luce di Colonia refill and a pair of fingerless driving gloves in Maserati blue nappa leather, trimmed in vibrant yellow piping. Designed for both comfort and grip, the gloves are perforated at the knuckles and finished with tone-on-tone, laser-etched buttons.
The Acqua di Parma x Maserati collection is more than an assemblage of luxury objects; it is a testament to the two Houses’ shared dedication to heritage, quality, and understated sophistication. The Art of Travel Coffret is available exclusively at Acqua di Parma boutiques in Milan, Rome, Saint-Tropez, and Paris. The Andiamo Car Diffuser will be offered through Maserati showrooms, online platforms, and select Acqua di Parma boutiques.
In merging Maserati’s spirit of grand touring with Acqua di Parma’s mastery of sensory elegance, this collaboration redefines the journey itself – a celebration of Italian savoir-faire where every drive becomes an experience, and every scent, a memory.
