Blackburn, 24 July 2024 — Warrantywise, the UK’s leading provider of used car warranties, has announced the appointment of Wayne Duxbury as its new Dealer Sales Director, effective immediately. Duxbury returns to Warrantywise, where his career began, bringing a wealth of experience and a strategic vision aimed at propelling the company’s dealer operations to new heights.
Duxbury’s career trajectory in the automotive industry is both impressive and diverse. Starting as a Dealer Account Manager at Warrantywise, he quickly advanced to Field Sales Manager. His expertise was further sharpened during his tenure at Momentum Warranties, where he served as Regional Manager and Sales Director. His proven track record in leading high-performance sales teams and driving business development is set to play a crucial role in Warrantywise’s ongoing growth.
In his new role, Duxbury will oversee all dealer operations, focusing on enhancing customer relations and building key partnerships. This appointment comes at a pivotal moment for Warrantywise, which has seen significant expansion, growing its local workforce to over 130 employees and contributing positively to the Blackburn economy.
The used car market has shown remarkable resilience, hitting a five-year high in May 2024 with a 6.5 percent rise, as reported by the Society of Motor Manufacturers and Traders (SMMT). Despite this, dealers are facing a shift in pricing dynamics due to increased new vehicle sales. Duxbury’s strategy involves addressing this challenge by equipping dealers with advanced tools and knowledge to boost revenue streams. A key initiative under his leadership is the launch of the WiseShine car detailing kit, designed to enhance warranty sales by offering dealers a complimentary kit with each extended warranty purchase.
Duxbury emphasizes the importance of understanding dealers’ needs and setting realistic expectations. “Returning to Warrantywise is both exciting and rewarding. My aim is to ensure we build a robust foundation for sustained growth during this transformative period,” Duxbury commented. “We will foster innovation and collaboration to meet and exceed dealer expectations.”
Lawrence Whittaker, CEO of Warrantywise, underscores the significance of Duxbury’s appointment. “Wayne’s return signifies our commitment to strategic growth and innovation. His deep industry connections and extensive experience are invaluable assets that will strengthen our dealer operations. We are confident that his leadership will drive positive outcomes and enhance our dealer partnerships.”
As Warrantywise continues to navigate the dynamic automotive market, the company remains focused on stability and growth. With 24 years of industry experience, Warrantywise is dedicated to providing transparent, expert warranty plans and valuable insights into the used car market.
