Think you’ve seen it all when it comes to car reveals? Think again. Volvo is ready to take you on an unforgettable adventure—one that goes beyond traditional showrooms and launches. On Monday, 10 February, at 12:00 UK time (13:00 CET), prepare to experience the reveal of the Volvo EX30 Cross Country in a setting that embodies the spirit of exploration itself: the rugged beauty of Swedish Lapland.
This isn’t just another virtual press conference. We’re inviting you to join us for a livestreamed journey straight from the heart of Sweden’s wild, pristine landscapes. From the warmth and comfort of a traditional winter cabin, we’ll introduce you to the EX30 Cross Country—a compact powerhouse designed for those with a thirst for adventure, big experiences, and a desire to connect with the outdoors.
Volvo has always been synonymous with safety, comfort, and innovation, but with the EX30 Cross Country, they’re taking these qualities to new heights. This small car is engineered to be anything but limited—empowering you to explore the world around you, no matter where you are. Whether you’re tackling icy trails, navigating snow-covered roads, or venturing beyond the beaten path, this car is designed for big experiences in a compact, accessible package.

But that’s not all. We’ve brought together a team of experts and a few special guests to share their insights on the intersection of adventure and accessibility. Through this livestream, you’ll see firsthand how Volvo is making the thrill of outdoor exploration possible for anyone, anywhere, without sacrificing the safety and comfort you expect from the brand.
Mark your calendars for this one-of-a-kind event, and get ready to experience the EX30 Cross Country in a way that has never been done before. This is more than just a car reveal—it’s a celebration of the journey, the adventure, and the places we can go, together.
The livestream will be available at EX30CrossCountryevent.volvocars.com. Don’t miss out on this opportunity to explore the future of adventure-ready vehicles.
Join us on Monday, 10 February, at 12:00 UK time (13:00 CET), and get ready to embark on a new kind of car reveal.















