A limited-edition collection celebrates 70 years of Volvo in the United States with fashion born from design, craftsmanship and purpose.
A Platinum Jubilee in Motion
To mark 70 years of presence in the United States, Volvo Cars has chosen to celebrate not with a retrospective, but with a statement of modern creativity. The Swedish automaker has partnered with acclaimed American designer Sergio Hudson to debut a limited-edition fashion collection inspired by the fully electric Volvo EX90.
The collaboration unites two brands bound by shared values—and a shared geography. Hudson, a native of Ridgeway, South Carolina, brings his distinctive blend of elegance and empowerment to Volvo Cars’ minimalist Scandinavian ethos. Meanwhile, Volvo’s flagship EX90 SUV is assembled just an hour away, at the company’s Ridgeville plant outside Charleston. Together, they have crafted a collection that translates automotive design into wearable art—luxury tailored for movement.
From the Scandinavian Living Room to the Runway
At the heart of this partnership lies a seamless exchange of design philosophies. The Volvo EX90 interior is often described as a “Scandinavian living room on wheels”—a sanctuary of rational simplicity and tactile comfort. Hudson, known for dressing cultural icons and redefining modern American glamour, interprets this concept through fashion that feels both structured and effortless.
Each piece in the collection embodies thoughtful craftsmanship, merging materials used within the EX90’s cabin with Hudson’s signature silhouettes. The result is a pairing of Scandinavian restraint and American confidence, demonstrating that sustainability and luxury are not opposing ideals but complementary expressions of modern design.
The Collection: Purposeful Luxury
Two statement pieces anchor the collaboration—each a study in elegance, comfort, and intentionality.
Tailored Wool Blend Car Coat (USD 1,895)
Inspired by the early motoring era’s classic car coat, Hudson’s reinterpretation brings refined utility to the modern driver. Cut from the same responsibly sourced natural wool found in the EX90’s seat upholstery, the coat features a mid-thigh length for freedom of movement, an oversized silhouette for ease while driving, and the precise tailoring that defines Hudson’s work. A platinum-inspired finish pays tribute to Volvo Cars’ 70th anniversary—a nod to seven decades of design innovation and safety leadership on American roads.
Nordico in Dawn Belt (USD 225)
An homage to Volvo Cars’ invention of the three-point seat belt, this elegant accessory exemplifies how automotive ingenuity can inspire couture. Crafted from Nordico, a next-generation upholstery material made of bio-attributed PVC and 100% recycled polyester, the belt reflects Volvo’s ongoing pursuit of sustainability. Its Dawn colorway and platinum-toned buckle, co-branded with the Volvo and Sergio Hudson logos, bring understated sophistication to any ensemble.
Capsule Collection: Style with Longevity
To showcase the versatility of these pieces, Hudson has created a three-look Capsule Collection that bridges day-to-night wear while highlighting wardrobe longevity—a principle both brands share.
- Look One: Casual Luxury – The Tailored Wool Blend Car Coat pairs with a High Waist Boot Cut Trouser in Lightweight Denim, offering a relaxed yet elevated aesthetic.
- Look Two: Signature Suit Mode – The Houndstooth Classic Vest and Signature Pant ensemble channels timeless confidence when matched with the Nordico in Dawn Belt.
- Look Three: Afterhours Authority – Hudson’s Long Sleeve Paillette Embroidered Mini Dress brings the collection into the realm of evening elegance, where tailoring meets glamour.
Each look demonstrates how luxury can be sustainable, versatile, and emotionally resonant—fashion designed to move with you, not just adorn you.
Shared Roots, Shared Values
For both Volvo Cars and Sergio Hudson, the collaboration is as much about community as it is about craftsmanship. Their connection to South Carolina serves as both a symbolic and literal foundation.
“This collaboration is a celebration of luxurious style, purpose and our presence in the Charleston area,” says Kelly Mason, Head of Communications, Volvo Car Americas. “By joining forces with Sergio Hudson, we’re merging automotive design with a modern vision of fashion in a collection that empowers you to feel more confident. Hudson’s meticulous attention to detail mirrors our own philosophy of Swedish craftsmanship, creating pieces that honor both our automotive heritage and modern luxury.”
To immerse himself in the Volvo design language, Hudson spent time at the company’s Charleston Plant, observing the EX90’s production process and the meticulous care that defines every stitch, seam, and surface.
“Visiting the Charleston Plant, I was struck by the intentionality behind every design choice,” Hudson reflects. “I witnessed an attention to detail I apply during my own design process. The EX90 is warm, sophisticated and mindfully crafted. I wanted to capture that same feeling of elevated comfort and conscious luxury in pieces that make you feel elegant and confident.”
Exclusive, Ethical, Exceptional
Available exclusively online starting October 20, 2025, the limited-edition Volvo Cars x Sergio Hudson pieces will be made-to-order and manufactured in the United States by Sergio Hudson Collections.
- Tailored Wool Blend Car Coat: USD 1,895
- Nordico in Dawn Belt: USD 225
Each garment is designed with sustainability in mind, reinforcing Volvo Cars’ broader mission to create a more responsible and human-centric future.
This collaboration transcends the boundaries of industry—where fashion meets function, design meets sustainability, and style meets safety. It’s a new kind of luxury: purpose-driven, beautifully crafted, and deeply connected to place and people.
For seventy years, Volvo Cars has redefined what it means to move through the world safely. Today, that philosophy extends beyond the road—to how we dress, express, and carry ourselves through the journeys ahead.
