Volvo Car UK Strengthens Communications Team to Drive Impactful Storytelling

Volvo Car UK Strengthens Communications Team to Drive Impactful Storytelling

Volvo Car UK today announced a refreshed structure for its Communications team, reinforcing its commitment to delivering integrated, high-impact communications across media relations, events, and brand storytelling. The team remains under the leadership of Emily Wilson, Head of Communications, who continues to oversee the strategy and execution of all UK communications initiatives. Under her guidance, […]

By Breyten Odendaal30 January 20264 min read

Volvo Car UK today announced a refreshed structure for its Communications team, reinforcing its commitment to delivering integrated, high-impact communications across media relations, events, and brand storytelling.

The team remains under the leadership of Emily Wilson, Head of Communications, who continues to oversee the strategy and execution of all UK communications initiatives. Under her guidance, the department aims to ensure Volvo’s messaging remains consistent, compelling, and aligned with the brand’s values and business objectives.

In a move reflecting both talent recognition and strategic focus, Hayley Saunders has been promoted to Senior Communications Manager. Previously serving as PR and Events Manager, Hayley will now take a broader role, leading strategic PR campaigns and high-profile media events. She will work closely with Emily Wilson and stakeholders across the business to ensure that Volvo’s narratives resonate across all touchpoints, from national media to influential events.

Volvo Car UK Strengthens Communications Team to Drive Impactful Storytelling

Further strengthening the team is the appointment of Adam Curness as Junior Press Officer. Adam will support day-to-day press office operations, facilitating media engagement and helping to maintain Volvo’s strong presence across automotive and lifestyle media channels.

Volvo Car UK’s in-house Communications team is complemented by a network of specialist agencies, ensuring a seamless and consistent approach to public relations and media management. Performance Communications will manage daily PR activity in close collaboration with the internal team, while WPR will continue to support the brand’s retail network communications, aligning regional initiatives with national messaging. CEVA will maintain its role in press fleet management, working alongside Performance Communications to guarantee smooth media support for product loans.

With this strengthened structure, Volvo Car UK is poised to deliver communications that not only inform but also inspire, reinforcing its position as a leader in automotive innovation and brand storytelling.

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