Johannesburg, 24 October 2025 – Volkswagen has been honoured with six distinguished industry awards, highlighting the brand’s excellence in both creative storytelling and marketing effectiveness. The recognition comes from two of the most respected platforms in advertising and marketing: the 2025 Loeries Awards in Cape Town and the 2025 Effie Awards in Johannesburg.
At the Loeries Awards 2025, Volkswagen secured:
- Gold – New Launch Campaign: Forever Golf
- Gold – Service Design: VW Night School
- Silver – Branded Content Film Series: Forever Golf
The Loeries Awards are among the most coveted accolades in Africa and the Middle East, celebrating creativity, innovation, and outstanding brand communication. Winning at this platform signals a benchmark for creative impact in advertising, digital media, design, and beyond.
At the Effie Awards 2025, Volkswagen’s campaigns were recognised for their measurable marketing impact:
- Gold – Social Good: VW Night School
- Silver – Automotive Vehicle Category: #ShouldGotaVivo
- Bronze – Marketing Disruption Category: #ShouldGotaVivo
Globally recognised, the Effie Awards highlight campaigns that deliver tangible business results, underscoring Volkswagen’s ability to marry creative ideas with strategic outcomes.
These award-winning campaigns were brought to life in collaboration with Ogilvy South Africa, Volkswagen’s creative partner agency. The partnership leveraged bold thinking, strategic insight, and innovative storytelling to create campaigns that connect with audiences on both emotional and practical levels.
Bridget Harpur, Head of Marketing at Volkswagen Passenger Cars, reflected on the wins:
“These accolades are a testament to the power of creative partnerships and what can be achieved when we challenge conventions. With VW Night School, Forever Golf, and #ShouldGotaVivo, we aimed to tell stories that resonate emotionally while embodying Volkswagen’s spirit of innovation. Recognition at this level validates our commitment to thoughtful, audience-first marketing.”
Volkswagen’s success at both the Loeries and Effie Awards reaffirms its position as a brand that not only inspires through creativity but also drives measurable impact, proving that innovative storytelling and effective marketing can go hand in hand.
