Virtual Reality and Augmented Reality in the Automotive Industry

Virtual Reality and Augmented Reality in the Automotive Industry

Microsoft in January 2015 announced their Hololens Virtual Reality and Augmented Reality glasses. These glasses will allow people to break out of the usual way of interacting with technology. Instead of being confined to sitting in front of your computer the hololens seems to be able to let you interact with “Technology” everywhere. It mixes […]

By Gerald Ferreira5 December 20154 min read

Microsoft in January 2015 announced their Hololens Virtual Reality and Augmented Reality glasses. These glasses will allow people to break out of the usual way of interacting with technology. Instead of being confined to sitting in front of your computer the hololens seems to be able to let you interact with “Technology” everywhere. It mixes the real world with the digital world in such a way that technology is all around you.

The best way to explain “Hololens” is to watch the official commercial for Microsoft Hololens below.

If you have watched the video, and haven’t heard about Hololens yet, you would probably be amazed at what the hololens can do, and how it is going to change the way that we interact with technology forever.

One of the first companies to jump at the opportunity and experience Hololens promises is the Automotive Manufacturer Volvo. They announced in December 2015 that they have teamed up with Microsoft Hololens to develop Virtual Reality and Augmented applications for Volvo. It looks like Volvo and Microsoft Hololens is going to come out with some awesome new ways that you interact with their cars.

Check out the announcement and see some of the ideas Volvo and Microsoft Hololens is running with:

The future of Virtual Reality and Augmented Reality

It is awesome to see the effort and investment that companies like Volvo and Microsoft is making into Virtual Reality & Augmented Reality. It is exciting to see corporates embracing the technology and I for one cannot wait to see where it is going to go. In the past the barrier to entry into virtual reality was very high (a decent Virtual Reality Headset cost thousands of dollars). With the Virtual Reality Headsets & smartphone technologies available today it is mainstream and everyone with a decent smartphone already owns half of the technology needed to experience virtual reality.

Comments

Sign in to comment.Sign in

No comments yet. Be the first to share your thoughts.

Building Brand Affinity in the Digital Garage: How Sim Racing Communities are Shaping Car Culture
33
3,237
ArticleJune 2, 2025

Building Brand Affinity in the Digital Garage: How Sim Racing Communities are Shaping Car Culture

The Evolution of the Garage The garage was once a sacred, grease-slicked sanctuary—a physical space where car enthusiasts gathered to wrench, race, and share stories. Today, that space has evolved. The garage is digital. The tools are virtual. And the culture? It’s booming. Sim racing—short for simulation racing—has transformed from a niche hobby to a […]

International User Summit proves a green future belongs to Chery
20
0
ArticleOctober 18, 2023

International User Summit proves a green future belongs to Chery

On 15 October the start of the 2023 Chery International User Summit was successfully hosted at Chery’s headquarters in Wuhu, China. More than 500 global media representatives, from more than 40 countries as well as swaths of Chery owners, descended on the summit that was themed “New Journey, New Life”. The aim of the summit […]

Dynisma to showcase pinnacle of simulator technology
26,058
5,196
ArticleJune 13, 2023

Dynisma to showcase pinnacle of simulator technology

Bristol, UK, June 13, 2023: Dynisma Ltd.®, the UK-based motion simulator technology company, will be showcasing its ground-breaking simulator technology at Automotive Testing Expo Europe in Stuttgart from June 13th to 15th. Bringing a revolutionary approach to simulators, Dynisma Motion Generators™ (DMGs) set new standards in terms of lowest latency and highest bandwidth. These factors […]

BMW ///M Mixed Reality revolutionizes driving experience
9
0
ArticleNovember 7, 2022

BMW ///M Mixed Reality revolutionizes driving experience

Munich/Lisbon. At this year’s Web Summit in Lisbon, the BMW Group is presenting a mix of real driving and a virtual environment for the first time. ///M Mixed Reality is the

Toyota Tour De Virtuale Season 2
3
3,732
ArticleJuly 12, 2022

Toyota Tour De Virtuale Season 2

The first season of the Toyota Tour de Virtuale ecycling tournament saw local riders put their fitness and cycling intuition to the test for cash prizes and the chance to

Virtual Reality is about to change the way we tell stories
2
14,041
ArticleDecember 11, 2015

Virtual Reality is about to change the way we tell stories

In today’s economic times some parents find it more and more difficult to spend quality time with their children. Unlike in the old days where fathers used to be the breadwinners and mothers stayed at home spending hours with their children teaching and stimulating their minds in many cases both parents have to work. […]

5 Awesome Virtual Reality Games
2
4,190
ArticleDecember 11, 2015

5 Awesome Virtual Reality Games

Virtual Reality may have had many failures in its path but now that the technology is more affordable than ever it is quickly becoming a reality. Technology giants like Google, Microsoft, Facebook and Sony are betting big on Virtual Reality

Visionbmwalpinasignalsaneweraofluxuryspeed
Visionbmwalpinasignalsaneweraofluxuryspeed 1
1 / 2
100
0
ArticleMay 18, 2026

Vision BMW ALPINA signals a new era of luxury speed

At the shimmering edge of Lake Como, where automotive history tends to dress in its finest tailoring, the Vision BMW ALPINA emerged at the 2026 Concorso d’Eleganza Villa d’Este as something more than a concept. It arrive
Renault5e techelectricwinsdoubleamawards2026
81
0
ArticleMay 18, 2026

Renault 5 E-Tech Electric Wins Double AM Awards 2026

The Renault 5 E-Tech electric has stepped into the spotlight with the kind of confidence usually reserved for icons that already know their legacy is secure. At the AM Awards 2026, held at the Park Plaza Westminster Brid
Sevillesetsstageforalfaromeo33stradalexberlin 4
Sevillesetsstageforalfaromeo33stradalexberlin 2
Sevillesetsstageforalfaromeo33stradalexberlin 1
Sevillesetsstageforalfaromeo33stradalexberlin 3
Sevillesetsstageforalfaromeo33stradalexberlin
1 / 5
240
0
ArticleMay 15, 2026

Seville Sets Stage for Alfa Romeo 33 Stradale x Berlin

Seville has always had a way of folding time into itself. Ancient stone meets modern pulse, and for two days in May, that contrast sharpened into something almost cinematic. Against this backdrop, the magnificent Plaza d
Ferrarihc25one offroadsterdebutsinaustin 7
Ferrarihc25one offroadsterdebutsinaustin 5
Ferrarihc25one offroadsterdebutsinaustin 4
Ferrarihc25one offroadsterdebutsinaustin 6
Ferrarihc25one offroadsterdebutsinaustin 3
Ferrarihc25one offroadsterdebutsinaustin 2
Ferrarihc25one offroadsterdebutsinaustin 1
Ferrarihc25one offroadsterdebutsinaustin
1 / 8
179
1
ArticleMay 15, 2026

Ferrari HC25 One-Off Roadster Debuts in Austin

At Ferrari Racing Days at the Circuit of the Americas in Austin, a new creation emerged from Maranello’s most exclusive design atelier: the Ferrari HC25, a One-Off roadster developed under the Special Projects programme.
Bydcrownedukmanufactureroftheyear
188
0
ArticleMay 15, 2026

BYD Crowned UK Manufacturer of the Year

BYD has secured one of the most prestigious honours in the UK automotive calendar, being named Manufacturer of the Year at the 2026 AM Awards. The recognition reflects not only its accelerating sales performance but also