Milton Keynes, 17 March 2025 – The 2024 Škoda UK Retailer of the Year Awards have culminated in an impressive victory for Vindis Škoda (Bury St Edmunds), who claimed the prestigious title of overall Retailer of the Year. The accolade, awarded at Škoda UK’s annual celebration of excellence, is a testament to the retailer’s exceptional performance across all facets of its operations, from sales and customer service to aftersales and overall customer experience.
This year’s awards saw fierce competition, with over 125 Škoda retailers from across the UK vying for top honours. Vindis Škoda’s remarkable rise to the top – having finished ninth in 2022 and third in 2023 – highlights their consistent commitment to improvement and their continued focus on customer satisfaction. The dealership’s ability to deliver outstanding results across both sales and service, combined with a truly stellar team culture, saw them edge out Barlow Motors (Crewe) – last year’s overall winners – to take the crown for 2024.
In second place, Barlow Motors (Crewe) maintained their stronghold at the top, while RRG Škoda (Rochdale) made a spectacular leap from 2023, securing third place after climbing a remarkable 35 positions. This shift reflects the ongoing dynamic nature of Škoda’s retailer network and the continuous striving for excellence across the board.
Matthew Bowden, Škoda UK’s Brand Director, commented on the significance of the awards: “Škoda is transforming into an extraordinary brand, a journey made possible by the unwavering support of our retailer partners. It is a privilege to recognise not only the winners but the entire network for their dedication and hard work in championing the Škoda brand.”
In addition to the overall victory, Vindis Škoda (Bury St Edmunds) also claimed two other significant awards: the Aftersales Award and the Human Touch Award. These accolades further underline the dealership’s commitment to delivering excellence at every touchpoint of the customer journey.
The Škoda UK Retailer of the Year Awards recognised a range of achievements across several categories, highlighting outstanding performance in areas such as new car sales, used car sales, electric vehicle (EV) sales, fleet sales, customer loyalty, and aftersales service. Below are the full list of 2024 award winners:
Škoda UK Retailer of the Year Awards 2024 Winners:
- Overall Retailer of the Year: 1st place – Vindis Škoda (Bury St Edmunds)
2nd place – Barlow Motors (Crewe)
3rd place – RRG Škoda (Rochdale) - New Sales Award:
Winner: Barlow Motors (Stoke)
Recognising performance across sales, loyalty, and customer satisfaction. - Used Sales Award:
Winner: Johnsons Škoda Burntwood
Recognising excellence in used car sales, marketing, and service. - Electric Vehicles Award:
Winner: Wings Škoda Peterborough
Recognising sales teams who excel in BEV sales and customer experience. - Fleet Sales Award:
Winner: Garland Motors Škoda (Aldershot)
Recognising dedication to fleet customers. - Loyalty Award:
Winner: Des Winks Škoda (Scarborough)
Recognising efforts to secure customer loyalty. - Aftersales Award:
Winner: Vindis Škoda (Bury St Edmunds)
Recognising strong aftersales performance. - Human Touch Award:
Winner: Vindis Škoda (Bury St Edmunds)
Recognising warmth and expertise in customer interactions.
The success of Vindis Škoda (Bury St Edmunds) reflects the exceptional standards being set across the Škoda UK network. From offering an outstanding customer experience to excelling in technical and service-driven categories, the dealership’s success serves as an inspiration to its peers. The awards not only celebrate individual triumphs but also highlight the collective efforts of the UK’s Škoda retailers, who continue to push the brand’s values of excellence, innovation, and customer care forward.
As Škoda continues its evolution into an even more extraordinary brand, the dedication of its retailers remains a cornerstone of its success. The 2024 awards reaffirm that the Škoda network is in great hands, and with ongoing excellence across all areas, the future of Škoda in the UK looks brighter than ever.
