Johannesburg, South Africa – 15 July 2025 – A defining moment for women’s rugby in South Africa has arrived. ISUZU, a brand known for its grit, resilience and unwavering commitment to community upliftment, has officially stepped onto the field as the title sponsor of the newly christened ISUZU Bulls Daisies — a move that signals more than a name change. It marks a seismic shift in the support, visibility, and investment behind the women’s game.
The announcement, made in Johannesburg today, is part of ISUZU’s broader vision to champion inclusivity, elevate sporting excellence, and ensure that the momentum behind women’s rugby translates into tangible growth both on and off the pitch.
“This is yet another remarkable feat for our team, a financial injection that capacitates us to continue elevating our high-performance product,” said Thando Manana, Executive for Women’s Rugby & Strategic Projects at the Blue Bulls Company. “A stronger domestic ecosystem benefits the national product. We thank ISUZU for believing in the women we have on our roster and look forward to a joyous time ahead in the ISUZU Bulls Daisies era.”
A Partnership Rooted in Purpose
ISUZU’s sponsorship is not merely a branding exercise. It is an intentional, values-driven partnership that places women athletes front and centre — where they belong. From off-field apparel and training kits to match-day uniforms, the ISUZU logo will now feature prominently, symbolising not just corporate backing, but true belief in the athletes themselves.
“ISUZU is a proud and committed partner to the ISUZU Bulls Daisies,” said Ziphindiwe Ngcobo, Department Executive: Marketing at ISUZU. “Our relationship with the Daisies began at their inception, and as they grow, we remain committed to standing by their side. This sponsorship is a symbol of pride for ISUZU, a reflection of our values and our belief in bold, dedicated partnerships that inspire positive change.”
The sponsorship aligns with ISUZU’s long-standing emphasis on community, empowerment, and resilience — qualities that the Daisies exemplify both in their athletic prowess and their broader social influence.
Beyond the Field: A Platform for Change
True to both ISUZU and the Bulls’ shared commitment to community development, the partnership extends beyond the try line. Planned initiatives include youth development programmes, community outreach efforts, and high-impact public events.
Among the first highlights under the new banner will be the rebranded ISUZU Bulls Daisies Women’s Day Event — a celebratory showcase honouring women in sport and society. With ISUZU’s involvement, the event is set to be more inclusive, far-reaching, and impactful than ever before.
“We are excited to be extending our strategic partnership with ISUZU,” said Edgar Rathbone, CEO of the Blue Bulls Company. “Their investment reaffirms to our players that they are indeed South African heroes, deserving of every opportunity the sport has to offer.”
Championing a New Era for South African Sport
The ISUZU Bulls Daisies now stand as a beacon of progress in a sporting landscape long overdue for change. Their journey is one that mirrors the grit of a nation and the passion of a people who see sport as a vehicle for transformation, pride, and unity.
By investing in the Daisies, ISUZU is investing in the future — one that promises to be bolder, more inclusive, and deeply rooted in the spirit of Ubuntu.
Together, we are making bold moves. Together, we are the ISUZU Bulls Daisies.
