Las Vegas, NV – November 5, 2024 – Urban Automotive, the renowned British luxury modifier of iconic automotive brands, has made a spectacular entrance at SEMA 2024 with the launch of its Urban Widetrack styling programme for the Range Rover Sport L461. This marks the first showcase of the Widetrack Series in the United States, a highly anticipated debut that features two exquisitely redefined Range Rovers: the headline Range Rover Sport L461 and the equally impressive Range Rover L460.
At the Milltek Corp booth (24313) in the Central Hall, Urban USA is presenting an impressive array of sophisticated styling enhancements that exemplify the brand’s commitment to elevating the iconic luxury marque. Through collaborations with the prestigious Platinum Motorsport and Lusso Auto Spa & Design, Urban USA has brought its signature Widetrack Series to the American market, offering bespoke upgrades that reflect British craftsmanship and design excellence.
The Range Rover Sport L461, with its complete Widetrack styling program, is a standout example of Urban Automotive’s capabilities. This vehicle features a striking carbon fibre bonnet and a meticulously redesigned carbon fibre front bumper, lending the SUV a bold and assertive appearance. The Widetrack arch package and upper rear spoiler, coupled with a redesigned rear bumper, further enhance the vehicle’s commanding presence. Built by the esteemed Platinum Motorsport Group in Los Angeles, this Range Rover showcases a sophisticated Borasco Grey finish, accentuated by 24-inch Urban Vossen UV1-R wheels in Satin Black and detailed with 2×2 Twill carbon fibre elements.
Equally impressive, the Range Rover L460, expertly crafted by Lusso Auto Spa & Design, is presented in a stunning Ionian Silver. This vehicle features 24-inch Urban Vossen UV-7 wheels in Silver Matte Clear, alongside Urban’s distinctive carbon fibre accents, which enhance its athletic aesthetics. The visual carbon fibre front bumper and mouthpiece trim overlay not only add to the vehicle’s aggressive stance but also reflect a sophisticated design ethos.
Urban Automotive’s expansion in the United States has been fueled by a high-profile clientele, including television personalities such as Scott Disick and Kim Kardashian. Disick’s collection includes Urban-customised models like the Rolls-Royce Ghost and Cullinan, while Kardashian’s signature Range Rover L460 epitomizes the brand’s allure among celebrities. This strong association with high-profile clients underscores Urban Automotive’s growing reputation and appeal in the ultra-luxury vehicle market.
The brand’s presence at SEMA 2024 signifies a pivotal moment in responding to the increasing demand for unique, high-end modifications in the U.S. Urban USA’s exclusive partnership with Milltek Corp expands access to Urban Automotive’s premium range of British styling products, making them available to a broader American audience.
“Bringing Urban’s Widetrack styling programme to the U.S. is a great achievement for us, and we believe it will strongly resonate with the crowds here,” said Simon Dearn, founder of Urban Automotive. “SEMA provides the ideal platform to showcase our commitment to precision, design, and exclusivity. We’re excited to introduce our distinctive British style and craftsmanship to the American audience.”
For those unable to attend in person, Urban Automotive invites enthusiasts to catch a behind-the-scenes glimpse of SEMA in their weekly YouTube series, Urban Uncut, with a new episode set to premiere on November 8 at 5:30 PM GMT.
For more information on Urban Automotive, please visit www.urban-automotive.co.uk or call 01908 978978.
Specifications: Urban Automotive Range Rover Sport (L461 Series) Styling Programme
Widetrack Exterior Styling:
- Restyled replacement carbon fibre front bumper
- Visual carbon fibre front bumper mouthpiece
- Mouthpiece trim overlay in visual carbon fibre
- Integrated daytime running lights with OEM fog lamp carryover
- Three-piece front bumper splitter in visual carbon fibre
- Restyled replacement carbon fibre rear bumper
- Rear diffuser with removable skid pan in visual carbon fibre
- Carbon fibre bonnet
- Milled billet aluminium exhaust finishers with engraved Urban logo
- Front upper ‘matrix’ grille in visual carbon fibre with Urban icon branding
- Widetrack arch package
- Lower door sills in visual carbon fibre (options for SWB and LWB)
- Upper rear spoiler
- Carbon fibre wing mirror covers
- Urban icon rear tailgate badge
- Urban bonnet and tailgate lettering
Wheels & Tyres:
- 23″ or 24″ forged alloy wheel package
Optional Extras:
- Milltek Sport performance exhaust
About Urban Automotive
Established in 2014, Urban Automotive has become the UK’s foremost luxury vehicle styling provider, specializing in ‘OEM Plus’ design and bespoke vehicle modifications. With headquarters and production based in Milton Keynes, Urban Automotive is recognized as a leader in carbon fibre styling kits for an expanding range of premium and luxury models.
