An elevated expression of elegance and aggression, reimagined by Britain’s leading bespoke vehicle modifier.
Goodwood, UK – 10 July 2025
The world of ultra-luxury personalisation took a bold step forward at this year’s Goodwood Festival of Speed, as Urban Automotive pulled back the cover on the Rolls-Royce Cullinan (Series II) Redefined by Urban — the latest evolution of its celebrated Widetrack programme and a masterstroke in bespoke automotive design.
Revealed for the first time on Urban Automotive’s largest-ever stand at the iconic British motorsport celebration, the Series II Cullinan drew immediate admiration from enthusiasts, media and collectors alike. The unveiling, led by Urban founder Simon Dearn, marked a new chapter in the firm’s ongoing pursuit of OEM+ perfection, combining signature Rolls-Royce opulence with assertive new levels of presence, proportion and personalisation.
A Statement of Power, Crafted with Precision
Building on the global success of the original Cullinan Redefined by Urban, this latest iteration amplifies everything the brand stands for — precision craftsmanship, bold styling, and an uncompromising commitment to detail.
At the heart of this transformation is a full replacement carbon fibre bonnet, now offered with exposed visual carbon detailing, perfectly marrying performance aesthetics with luxury. The bonnet alone signals Urban’s intent: to push design boundaries while preserving the unmistakable grandeur of Rolls-Royce.
Framing the SUV’s newly heightened stance are body-coloured Widetrack carbon fibre wheel arches and carbon sill extensions, which flow seamlessly into a re-sculpted front and rear bumper setup. The addition of a two-piece carbon fibre splitter, vertical DRLs, and an integrated rear diffuser ensures that the Cullinan’s silhouette is both commanding and cohesive — a visual and aerodynamic tour de force.
Meanwhile, 24-inch Fully Forged Urban-Vossen UV-8 alloy wheels in black, paired with Yokohama Advan Sport tyres, provide not just a stylistic exclamation point, but a tangible upgrade in presence and poise.
In-House Innovation, OEM+ Standards
Unlike many aftermarket modifiers, Urban Automotive has retained full control over its production processes, with all carbon fibre components designed, engineered, and manufactured in-house at its Milton Keynes facility. This approach ensures fitment and finish that meets — and often exceeds — original equipment manufacturer standards.
As Simon Dearn explains:
“We have worked hard to build on the success of our first Cullinan Redefined by Urban. The Series II model presented an opportunity to elevate our Widetrack programme even further — giving it more character, more definition, and a truly unmistakable identity. It looks absolutely stunning, and we’re proud to offer this level of design and personalisation to such a prestigious platform.”
The introduction of Urban-branded billet aluminium exhaust finishers, colour-coded detailing throughout, and dual rear spoilers in exposed carbon fibre reinforces this Cullinan’s uniquely assertive character — making it unmistakable from every angle.
An Exclusive Offering for the Discerning Few
The Rolls-Royce Cullinan (Series II) Redefined by Urban isn’t simply a styling package; it’s a complete reimagining, featuring over 40 exclusive components that span every facet of the exterior architecture. While performance remains characteristically Rolls-Royce — smooth, serene, and effortless — the road presence is redefined entirely by Urban’s meticulous design language.
Priced from £449,995, this statement SUV is offered in strictly limited numbers, ensuring exclusivity for a clientele that demands nothing less.
For more information or to commission your own Cullinan Redefined by Urban, visit www.urban-automotive.co.uk.
Rolls-Royce Cullinan (Series II) Redefined by Urban – Key Features
- Full carbon fibre bonnet with exposed carbon detailing
- Widetrack carbon fibre wheel arches and sill extensions
- Urban restyled carbon fibre front and rear bumpers
- Vertical signature DRLs and extended front splitters
- Twin rear spoilers and visual carbon rear diffuser
- Billet aluminium exhaust finishers
- Colour-coded grille, trims, handles and lower detailing
- 24-inch Fully Forged Urban-Vossen UV-8 wheels with Yokohama tyres
- Urban-branded accents throughout
About Urban Automotive
Based in Milton Keynes, UK, Urban Automotive has established itself as the global benchmark in premium vehicle personalisation. With a focus on OEM+ quality and bespoke craftsmanship, Urban’s offerings transform the world’s most desirable vehicles into bold expressions of individuality.
