Urban Automotive made a striking impression at the 2025 SEMA Show in Las Vegas, unveiling two show-stopping bespoke vehicles that redefine the art of British luxury on American soil. The world-class modifications—a Rolls-Royce Cullinan (Series II) and a Land Rover Defender 110 V8—demonstrated Urban’s signature OEM+ design ethos and its new era of luxury customization.
World-First Cullinan Forged Carbon Fibre Programme
Built in Los Angeles by Platinum Motorsport, the Rolls-Royce Cullinan (Series II) stands as the first in the world to feature Urban Automotive’s forged carbon fibre Widetrack programme. Its commanding presence is amplified by a restyled carbon fibre bonnet and 24-inch Urban x Vossen Forged UV-6 alloy wheels in brushed clear finish. The tri-colour leather interior—mandarin orange, white, and black—adds a bespoke touch, pairing bold design with timeless elegance.
The Cullinan’s exterior benefits from Urban’s strategic partnership with Inozetek, wrapped in the brand’s INOclear PPF. This advanced Paint Protection Film delivers a super gloss finish that preserves the vehicle’s pristine aesthetic while highlighting the intricate carbon fibre detailing.
Land Rover Defender 110 V8: American Debut of Urban Innovations
The Land Rover Defender 110 V8, built by Galpin Auto Sports in LA, showcases Urban’s complete Widetrack programme with 23-inch Urban x Vossen Forged UV-X wheels in satin black and a Satin British Green INOcolor PPF wrap from Inozetek. Its US debut also introduces Urban’s new bespoke interior in Saddle Brown leather with black stitching, perfectly complementing the Defender’s rugged yet refined presence.
Performance is equally considered: a KraftHaus stainless steel catback exhaust with remote valves enhances both sound and capability, bringing a modern edge to this iconic British SUV.
A Strategic Partnership for Premium Protection and Design
Urban Automotive’s collaboration with Inozetek represents a fusion of aesthetic mastery and advanced protection technology. By combining Inozetek’s market-leading PPF and gloss vehicle wraps with Urban’s design expertise, clients gain exclusive colour options that both enhance and preserve the bespoke vehicles.
Simon Dearn, Founder of Urban Automotive, emphasised the significance of the SEMA showcase:
“The Urban Automotive brand is continuing to establish itself across the USA so we’re really proud to be at SEMA 2025 showcasing our latest styling enhancements on such prestigious vehicles. Our celebrity collaborations and incredible distribution partners, like Platinum Motorsport and Galpin Auto Sports in Los Angeles, have really helped Urban to grow its presence in North America. Our latest Urban vehicles at SEMA are absolutely stunning examples of British design and luxury. There’s no mistaking the Urban look and quality—they command attention and showcase what’s possible for customers in America and around the world.”
The Finishing Touch: Vossen Alloy Wheels
Both vehicles feature hand-crafted Vossen alloy wheels, made in Miami to Urban’s precise specifications. These wheels are key to achieving the brand’s distinct styling and performance standards, completing the vehicles’ aggressive yet refined profiles.
Urban Automotive’s presence at SEMA 2025 reinforces its position as a global leader in bespoke luxury vehicle modifications. With the Rolls-Royce Cullinan and Land Rover Defender 110 V8, the brand continues to demonstrate that true British luxury isn’t just seen—it’s experienced.
The full SEMA 2025 video, showcasing these vehicles in motion and highlighting every detail, went live on the Urban Automotive YouTube channel at 5:00 pm on 7th November.
