Urban Automotive and Partners Shine at Goodwood Festival of Speed

Urban Automotive and Partners Shine at Goodwood Festival of Speed

Urban Automotive is set to dazzle enthusiasts at this year’s prestigious Goodwood Festival of Speed with an exclusive vehicle line-up, headlined by the global public debut of its all-new redefined Range Rover Sport Widetrack styling package. The bespoke luxury vehicle modifier will also showcase its latest demo vehicles, including the Range Rover L460, Land Rover […]

By Breyten Odendaal10 July 20244 min read

Urban Automotive is set to dazzle enthusiasts at this year’s prestigious Goodwood Festival of Speed with an exclusive vehicle line-up, headlined by the global public debut of its all-new redefined Range Rover Sport Widetrack styling package.

The bespoke luxury vehicle modifier will also showcase its latest demo vehicles, including the Range Rover L460, Land Rover Defender 110, and Lamborghini Urus, in partnership with Milltek Sport and Vossen Wheels. You can find Urban Automotive at Stand 27 & 28 from Thursday, July 11th to Sunday, July 14th, 2024.

Urban Automotive has announced the unveiling of its eagerly awaited Range Rover Sport styling program at the Festival, featuring a bespoke carbon fiber enhancement package designed to elevate the ultimate luxury SUV to unprecedented heights.

This latest project from Urban Automotive’s in-house design team, led by founder Simon Dearn, demonstrates the company’s expertise in carbon fiber. The reimagined Range Rover Sport package offers two body kits with aggressive styling touches that significantly enhance the presence of one of the most coveted 4x4s on the road.

For the first time, Urban Automotive’s Range Rover Sport package is available in two distinct styles to cater to individual preferences: the Urban ‘Widetrack’ and ‘Narrowbody’ range.

The Narrowbody option is tailored for clients seeking a more subtle, OEM+ appearance, featuring full replacement carbon fiber bumpers at the front and rear, along with carbon fiber side skirts.

The ultimate Widetrack specification, showcased at the Festival of Speed, introduces one of Urban Automotive’s most distinctive designs yet. This package includes bold wide-body enhancements that create a striking appearance while maintaining Urban Automotive’s trademark levels of tasteful distinction and quality. Hand-built in the UK and revealed for the first time at Goodwood, the Range Rover Sport demo vehicle will boast custom Lamborghini Grigio Telesto paintwork, 24’’ Urban Vossen alloy wheels, and a Recaro interior.

Joining the stand will be an L460 Range Rover inspired by Urban Automotive’s recent project for Kim Kardashian, delivered to Los Angeles last month following an exclusive commission from the TV star. Featuring the company’s Widetrack bodykit, the L460 will flaunt a distinctive satin silver color change to match Kim’s specifications, marking the public debut of the brand new flat-face Urban Vossen UV-8 alloys.

Urban Automotive And Partners Shine At Goodwood Festival Of Speed

Festival of Speed visitors can also get an up-close look at Urban Automotive’s Widetrack Land Rover Defender 110 V8, with stunning Verde Ermes paintwork and a custom tan leather interior with carbon-backed Recaros. Additionally, a Lamborghini Urus in Midnight Green with a full carbon fiber body kit and Urban Vossen UV-6 alloys will be on display.

This year, Urban Automotive’s stand will highlight its partnerships with premium performance exhaust specialist Milltek Sport and Florida-based Vossen Wheels. Clients seeking a bespoke project from Urban Automotive can now specify an upgraded Milltek exhaust system as part of their modification package, enhancing their vehicle with an exhaust sound and design that complements the visual upgrades.

Urban Automotive and Vossen Wheels have also collaborated on the range of ‘Urban x Vossen’ forged alloy wheels, available across the entire range of vehicles catered to by the bespoke modification specialist.

“Goodwood Festival of Speed is a legendary event and an unmissable one for us after such an incredible start to 2024,” said Urban Automotive founder Simon Dearn. “Our new Range Rover Sport design program has been a true labor of love for the team, and I’m very proud of what we’ve achieved. I’m looking forward to seeing how we can further individualize it for clients seeking a truly bespoke custom vehicle build. It’s also a pleasure to showcase our latest products at the Festival alongside our valued partners Milltek Sport and Vossen Wheels, and we would like to thank both companies for their continued support.”

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