In less than a week, the prestigious Salon Privé London will open its doors at the Royal Hospital Chelsea from 18-20 April, showcasing an unparalleled assembly of luxury, performance, and collectable vehicles from the world’s elite automakers. Now in its third year, the event promises its grandest exhibition yet, according to Director David Bagley. As the ceremonial opener of the automotive event season, this year’s Salon Privé London features an extraordinary collection of automotive legends, including themed days that spotlight legendary models and gather enthusiastic crowds to the historic venue.
Each day of Salon Privé London 2024 offers unique celebrations. The event kicks off with Porsche Day on Thursday, marking the 50th anniversary of the Porsche 911 Turbo with a first-of-its-kind display in the UK, including 50 of these iconic models. Highlights include rare and limited editions, with the spotlight on the exceptionally rare Porsche 911 964 Turbo S Leichtbau.
Friday’s schedule includes an Aston Martin Valkyrie supercar parade, aiming for a world record with the largest gathering of its kind. The day also celebrates Magnificent McLarens, showcasing over 30 models from the celebrated British marque, including the McLaren Elva and the hybrid supercar McLaren Artura Spider.
Saturday introduces Supercar Saturday with the SCC private members supercar club, featuring a spectacular array of 50 supercars, ensuring a memorable experience for families. Notable appearances include the Porsche 918 Spyder and the McLaren Senna.
The event also highlights significant debuts and showcases from world-renowned manufacturers. The Polestar 4, set for its UK debut, represents a new era in electric SUV performance and design. The event will also feature the UK premiere of the Koenigsegg Jesko, and Aston Martin London will display the DBX707, the world’s most powerful luxury SUV.
Other notable features include the electric Rolls-Royce Spectre, showcasing the future of luxury electric motoring, and the Range Rover P615 SV, presented in British Racing Green. Lotus will showcase the Eletre, an all-electric hyper-SUV, and MG will debut the electric MG Cyberster roadster, reviving the spirit of classic MG roadsters with modern electric performance.
Salon Privé London also hosts the UK launch of the BRABUS Range Rover, along with an impressive array of luxury and performance vehicles from Bugatti, Porsche, Maserati, and more. The event provides a platform for custom and re-engineered classics from Jensen International Automotive and bespoke motorcycles from Thornton Hundred Motorcycles and Krazy Horse.
Salon Privé London 2024 promises a diverse and thrilling lineup, from classic icons to modern marvels, ensuring an unforgettable experience for automotive enthusiasts and luxury seekers alike.
