Celebrating a quarter-century of boundary-breaking adventures, Ulysse Nardin and Gumball 3000 have joined forces to create an extraordinary timepiece—the Freak X Gumball 3000 Limited Edition. This audacious watch, limited to just 150 pieces, marks the 25th anniversary of Gumball 3000, the legendary supercar rally that has captivated mavericks from around the globe.
A Celebration of Mavericks and Rebels
Since its inception in 1999, Gumball 3000 has been more than just a rally—it’s a 3,000-mile odyssey fueled by adrenaline, daring, and an unwavering passion for adventure. Founded by Maximillion Cooper, the rally has attracted a diverse blend of visionaries: from rock stars and artists to entrepreneurs and royalty, all united by their love for speed and the open road. The 2024 edition of Gumball 3000 will wind through the vibrant streets of Southeast Asia, from the bustling alleys of Saigon to the glittering lights of Bangkok, culminating in a dramatic finish at Singapore’s F1 Grand Prix.
In tribute to the spirit of this rally, Ulysse Nardin’s Freak X Gumball 3000 Limited Edition is a celebration of individuality, innovation, and the relentless pursuit of adventure. Each Gumball 3000 driver will have the opportunity to customize their watch with a dedication plate featuring their team number, further enhancing the exclusivity and personal connection to this one-of-a-kind event.
Ulysse Nardin’s Iconoclast Heritage
For nearly two centuries, Ulysse Nardin has been rewriting the rules of watchmaking. The Swiss Manufacture’s Freak collection, launched in 2001, revolutionized haute horlogerie with its deconstructed movement, silicon escapement, and lack of traditional hands or dial. The Freak X continues this legacy, merging radical design with cutting-edge technology.
The Freak X Gumball 3000 Edition takes this rebellious spirit to new heights. Encased in lightweight Carbonium with a matte finish and a bold orange Super-LumiNova detailing, the watch embodies the fearless ethos shared by both Ulysse Nardin and Gumball 3000. The open case back, etched with the iconic Gumball 3000 logo, offers a striking visual connection to the rally, while the oversized oscillator and flying carrousel movement reflect Ulysse Nardin’s commitment to pushing the boundaries of watchmaking.
A Watch for the Bold and Brave
Ulysse Nardin’s Freak X Gumball 3000 Limited Edition is more than just a timepiece—it’s a statement. With only 150 pieces available, this edition will be offered exclusively to Gumball 3000 participants before wider availability. Crafted for those who live life on the edge, this watch is a testament to the power of breaking rules and defying conventions.
Maximillion Cooper, founder of Gumball 3000, perfectly captured the essence of this collaboration: “Celebrating 25 years of Gumball 3000 is a huge milestone, and partnering with Ulysse Nardin to create something truly special felt like the perfect way to mark it. Just like Gumball, the Freak X breaks the mold—it’s bold, unconventional, and engineered for those who aren’t afraid to push boundaries.”
The Ultimate Commemoration of 25 Years of Gumball
As Gumball 3000 celebrates its 25th year, the Freak X Gumball 3000 Limited Edition serves as the ultimate tribute to the rally’s legacy of adventure, individuality, and audacity. With each watch personalized for its wearer, it’s more than a timepiece—it’s a piece of history, immortalizing the spirit of the road and the mavericks who traverse it.
For drivers and enthusiasts alike, the Freak X Gumball 3000 Limited Edition stands as a symbol of the rally’s enduring appeal and the daring nature of those who have made it legendary.
