Hino South Africa’s 700 Series truck range has made a significant impact on the local market, celebrating its first year with remarkable achievements. The introduction of the 700 Series has more than doubled Hino’s share of sales in the extra-heavy segment, showcasing the brand’s ability to innovate and meet market demands effectively. This article explores the journey of the 700 Series, its reception in the market, and the key features that have driven its success.
Market Impact and Sales Growth
From July 2022 to June 2023, Hino’s sales in the extra-heavy segment totaled 239 units, primarily comprising the top-end models of its 500 Series range. The previous iteration of the Hino 700 contributed 24 units to this figure. However, the launch of the new 700 Series marked a turning point, with sales soaring to 295 units in the following 12 months. This impressive performance boosted Hino’s total sales in the extra-heavy market to 513 trucks between July 2023 and the end of June 2024.
Customer Reception and Feedback
The new 700 Series trucks have been met with enthusiasm and positive feedback from customers. Hino SA General Manager, Itumeleng Segage, highlighted that customers appreciate the truck’s comfort, power, and stability, making it ideal for regional hauls. The fuel consumption of the 700 Series is also considered exceptionally good compared to local competitors, further enhancing its appeal.
Segage emphasized the significance of this launch, noting that it was the first full model change for the 700 Series in South Africa in seven years. The improved model has not only attracted existing customers but has also brought new ones into the fold, enabling Hino to better compete in the extra-heavy segment.
Advanced Features and Technology
The 700 Series is the first Hino model in South Africa to offer Guaranteed Future Value (GFV) financing, providing customers with financial flexibility and peace of mind. This innovative financing option has contributed to the truck’s popularity and sales growth.
In terms of technology, the 700 Series is equipped with a range of new safety features while adhering to Hino’s proven formula for drivetrain technology, ensuring its suitability for African conditions. One standout feature is the availability of three driving modes: Eco, Power, and Normal. These modes allow drivers to optimize fuel efficiency, performance, and balance based on their needs. The ‘Eco-tree’ feature offers real-time feedback on driving performance and fuel consumption, helping drivers make informed decisions on the road.
After-Sales Service and Maintenance
Hino’s commitment to after-sales service is another key factor driving the success of the 700 Series. These trucks can operate up to 30,000 km between services, depending on operating conditions. Additionally, Hino offers extended warranties at reasonable costs, along with competitively-priced service and maintenance plans. The standard Hino Connect management system provides transport operators with reliable fixed operating costs, adding further value to their investment.
The Hino 700 Series has revolutionized the extra-heavy truck market in South Africa, setting new standards in performance, technology, and customer satisfaction. Its successful first year, marked by significant sales growth and positive customer feedback, underscores Hino’s ability to innovate and meet the evolving needs of the trucking industry. With its advanced features, exceptional after-sales service, and innovative financing options, the 700 Series is poised to continue its upward trajectory, driving the future of transportation in South Africa.
