Turin, April 11, 2025 – As the red rocks of Moab beckon adventurers once more, the Jeep® brand is answering the call with an unrelenting force of off-road ingenuity and heritage-inspired design. Returning to the 59th annual Easter Jeep Safari (April 12–20) in Utah, Jeep and Jeep Performance Parts (JPP) by Mopar are bringing with them seven striking new concept vehicles, a suite of immersive off-road experiences, and a renewed commitment to land stewardship.
Since its inception, Easter Jeep Safari (EJS) has served as more than just a gathering for die-hard 4×4 fans—it has become a proving ground for Jeep’s most innovative ideas. As Bob Broderdorf, CEO of Jeep brand, puts it, “Moab is our home-away-from-home and a playground that can only be properly explored in a Jeep.”
This year, that sentiment takes on even greater meaning as Jeep rolls out its boldest EJS presence yet: a fleet of seven all-new custom concept vehicles that merge legacy styling with future-forward design, all set against the iconic backdrop of Moab’s challenging trails.
Celebrating the Past, Defining the Future
From retro-inspired revivals to electrified trailblazers, the 2025 Jeep and JPP concept lineup is a masterclass in functional design and off-road capability. Each build serves as a tribute to the Jeep brand’s legendary history while showcasing what lies ahead for the next generation of explorers.
Attendees will have the chance to explore these concept vehicles up close at Walker Drug in Moab, April 17–18. Highlights include:
- Jeep Convoy Concept – A military-styled workhorse built on the Jeep Gladiator platform, combining timeless utilitarianism with modern mechanicals.
- Jeep Bug Out 4xe Concept – An extended, carbon-fibre Jeep Wrangler crafted for ultralight, overland camping. With its plug-in hybrid powertrain, it embodies Jeep’s commitment to sustainable off-grid adventuring.
- Jeep Rewind Concept – A nostalgic nod to the loud, colourful 1990s, this Wrangler-based build brings back the bold style of an era that refuses to be forgotten.
- Jeep Wrangler 4xe Blueprint Concept – A live catalog on wheels, featuring nearly 40 factory-tested and factory-backed JPP upgrades.
- Jeep Wrangler 4xe Sunchaser Concept – The ultimate beach-day companion, this concept hauls everything from surfboards to snacks—perfect for sunrise-to-sunset fun.
- Jeep Gladiator High Top Honcho Concept – A reimagining of the iconic 1970s Honcho, this midsize truck is infused with personality, heritage, and rugged practicality.
- Jeep J6 Honcho Concept – Merging late-70s nostalgia with modern Mopar components, this concept brings the Honcho back to life with flair and functionality.
Elevating the Off-Road Experience
But Jeep’s Moab experience goes beyond just unveiling exciting new vehicles. Alongside JPP, Jeep is offering fans a deeply immersive experience that combines product innovation, customer interaction, and authentic trail testing. As Darren Bradshaw, Senior VP of Stellantis Parts and Services – North America, explains, “Unlike any other aftermarket offering, our factory-backed Jeep Performance Parts are specifically designed and engineered to deliver exact fit, form, and function.”
The rugged terrain of Moab, revered by off-roaders worldwide, provides the ultimate testing ground for these innovations—proving ground and playground all in one.
Protecting the Playground: Trail Cleanup and Stewardship
A core pillar of the Jeep brand ethos is responsible off-roading. This year, Jeep and JPP employees once again join forces with Red Rock 4-Wheelers and the Bureau of Land Management for an extensive cleanup of the Dome Plateau trail system. The annual initiative sees Jeep volunteers removing trash, rebuilding rock walls, restoring worn paths, and preserving the natural beauty of the land they love.
New Trails, New Badges
Jeep’s popular Badge of Honor program is also expanding in time for EJS 2025, with ten new trails added across the United States—including three in Moab. These trails, handpicked for their unique challenges and scenic allure, further solidify Jeep’s commitment to curated, community-driven off-road experiences.
A Community Like No Other
At its heart, Easter Jeep Safari remains a celebration of connection—between man and machine, between past and future, and between the brand and its fiercely loyal community. Jeep’s return to Moab with an even larger presence is not just about showing off what’s new; it’s about reaffirming what’s always been true: in a Jeep, adventure has no boundaries.
As the dust kicks up and engines roar to life in Utah’s high desert, one thing is certain—Jeep isn’t just leading the trail. It’s redefining where the trail begins.
