Toyota South Africa Launches 19th Dream Car Art Contest, Inspiring the Innovators of Tomorrow

South Africa’s new-vehicle market opened 2026 on a positive trajectory, with January sales reaching 50 073 units—a year-on-year increase of 7.5%. Exports also showed modest growth, rising 0.6% to 24 568 units, signaling a steady start for the local automotive industry. Against this backdrop, Toyota South Africa Motors (TSAM) delivered a commanding performance, selling 11 […]

The South African new-vehicle market stepped into 2026 with a sense of renewed momentum, and Toyota South Africa Motors wasted no time in turning that optimism into measurable leadership. January’s industry figures confirmed a market on firmer footing, with total domestic sales reaching 50 073 units, a year-on-year improvement of 7.5%, while exports edged up […]

Toyota Gazoo Racing South Africa’s return to OR Tambo International Airport on the morning of 20 January 2026 marked more than the end of another Dakar Rally. It marked the conclusion of a campaign defined by endurance, discipline and an unshakeable belief in process over short-term reward. After more than 7,000 kilometres across the punishing […]

JohannesburgToyota South Africa Motors (TSAM), through The Toyota Gaming Engine (TTGE), has officially launched the 2026 GT Cup, reaffirming its position as one of the most established and accessible esports racing tournaments in the country. Now entering a new season, the GT Cup continues to anchor TTGE’s vision of structured, inclusive and high-quality competitive gaming, […]

2025 proved to be a landmark year for South Africa’s automotive industry, delivering its strongest performance in a decade. At the forefront of this momentum, Toyota South Africa Motors (TSAM) solidified its position as the country’s market leader, achieving record sales across passenger and light commercial vehicle segments. A Year of Record-Breaking Sales The South […]

Johannesburg – Toyota South Africa Motors (TSAM) has once again demonstrated why it remains the nation’s top automotive brand. In October 2025, the company recorded 13 559 new vehicle sales, capturing a commanding 24.2% market share as South Africa’s total new vehicle sales reached 55 956 units. This strong performance underscores the resilience of the […]

Johannesburg, 27 October 2025 – In a renewed effort to safeguard South African drivers and passengers, Toyota South Africa Motors (TSAM) has launched an enhanced Takata Airbag Recall initiative titled “Don’t Risk it, Fix it.” While not a new recall, this revitalised campaign is designed to reach vehicle owners who have yet to respond to […]

Toyota Powers the Inaugural Nedbank Gravel Burn Through South Africa’s Iconic Landscapes Johannesburg – Toyota South Africa Motors (TSAM) is set to play a pivotal role in the first-ever Nedbank Gravel Burn, a bold 7-day, 800 km gravel cycling stage race that showcases South Africa’s most breathtaking landscapes. From 26 October to 1 November 2025, […]

Johannesburg – Toyota South Africa Motors (TSAM) is gearing up to take centre stage once again as the Official Vehicle and Route Partner of the 2025 FNB Wines2Whales (W2W), South Africa’s breathtakingly scenic stage race, affectionately known as “the race with gees.” Following a successful three-year collaboration, Toyota is thrilled to extend its sponsorship for […]

Toyota South Africa Motors (TSAM) has once again demonstrated its market dominance, recording 14 146 new vehicle sales in September and securing a commanding 26% share of the national market. This marks Toyota’s best monthly performance since March 2022 — a testament to the brand’s enduring appeal, dealer strength, and customer trust. According to figures […]

Johannesburg – What started as an experimental response to global lockdowns has grown into one of South Africa’s most dynamic cultural movements. The Toyota Gaming Engine (TTGE) has been awarded Gold in the Influencer Strategy category at the 2025 Mark Awards, cementing its place as a benchmark in brand-led gaming communities. When the world hit […]

Johannesburg – August 2025 – Toyota South Africa Motors (TSAM) is set to make a bold statement in the local gaming and esports arena as the official sponsor of Comic Con Africa 2025, taking place from 28 to 31 August at the Johannesburg Expo Centre. Through its dedicated gaming initiative, The Toyota Gaming Engine (TTGE), […]