Bothaville, Free State — Toyota South Africa Motors (TSAM), a longstanding and proud partner of Grain SA, is once again at the forefront of the 2025 NAMPO Harvest Day, one of Africa’s premier agricultural exhibitions. Held under the theme “Global Agriculture, Locally,” this year’s event explores the critical role of South African farmers in an increasingly globalised, fast-evolving agricultural landscape, while showcasing cutting-edge technology and innovation.
Set within the bustling heart of NAMPO, Toyota Avenue promises festival-goers a dynamic and immersive experience, featuring the latest models from Toyota, Lexus, and Hino. With a strong emphasis on durability, innovation and performance, the showcase echoes the values of the agricultural community it proudly serves.
A Celebration of South Africa’s Favourite Workhorses and Luxury Icons
Leading the charge are Toyota’s most beloved SUVs, a tribute to both legacy and engineering excellence. Visitors can expect to get up close with the legendary Land Cruiser family, including the rugged LC70 2.8 GD-6, the commanding LC 300 GR Sport, and the ever-reliable Prado. Also sharing the spotlight is the indomitable Hilux GR-S III, a modern-day icon that continues to lead in capability and performance.
Performance enthusiasts, meanwhile, will be drawn to the GR Yaris, making its public debut with a thrilling new 8-speed Sport Direct Shift Automatic Transmission, blending rally-bred DNA with everyday drivability.
Luxury takes centre stage with the Lexus LX 700h, and two of the brand’s most exciting recent arrivals — the Lexus GX SE and its trail-ready sibling, the GX Overtrail. Both models represent Lexus’ evolution toward off-road adventure without compromising on opulence and innovation.
Experience Adventure at the Toyota Urban Trax
Returning by popular demand, the Toyota Urban Trax off-road experience is set to be a major attraction once more. Drawing over 300 guests daily, it offers adrenaline-pumping drives in models like the Fortuner GR-S, Hilux Double Cab 4×4 48V, and the trail-conquering Lexus GX.
New to the lineup is Lexus’ Overtrail sub-brand, engineered for those who crave uncharted paths. Guests can explore how this new direction in SUV development blends elevated design with rugged capability, featured on both the LX700h and GX Overtrail.
Supporting Every Step of the Journey
In true Toyota fashion, the brand’s presence at NAMPO extends beyond vehicles. Visitors can explore offerings from Toyota Financial Services (TFS), Toyota Insurance (TIMSA), and Kinto, each offering tailored solutions to support the needs of customers across the agricultural sector. The Toyota Conversions and Accessories team will also be present, demonstrating how Toyota products can be adapted for any working environment.
The Toyota Merchandise Store rounds out the experience, offering an array of branded gear, including favourites from the GR and Land Cruiser collections — ideal for enthusiasts looking to wear their loyalty with pride.
At the Hino display, customers can learn more about the Hino 700’s complimentary service plan, as well as take advantage of the NAMPO-exclusive offer on the 300 816 with drop-side body — a fitting solution for commercial operators seeking reliable and efficient transportation.
Local Roots, Global Vision
Toyota’s ongoing presence at NAMPO is a testament to its deep-rooted commitment to South Africa’s agricultural heartland. As a global automotive leader with a distinctly local footprint, the brand understands the evolving needs of the farming community and continues to innovate to meet them.
From high-performance vehicles to customer-focused mobility solutions, Toyota’s stand at the 2025 NAMPO Harvest Day is more than just an exhibition — it’s a celebration of resilience, partnership and progress.
Catch Toyota at NAMPO until Friday, 17 May 2025. Whether you’re a farmer, an off-road enthusiast, or simply passionate about quality engineering, Toyota invites you to be part of the journey — where innovation meets tradition, and the future is built together.
