Johannesburg – August 2025 – Toyota South Africa Motors (TSAM) is set to make a bold statement in the local gaming and esports arena as the official sponsor of Comic Con Africa 2025, taking place from 28 to 31 August at the Johannesburg Expo Centre. Through its dedicated gaming initiative, The Toyota Gaming Engine (TTGE), Toyota continues to champion the growth of gaming culture, supporting both grassroots communities and competitive players across the country.
As gaming cements its role as a cultural and commercial force in South Africa, Toyota’s presence at Comic Con Africa underscores the brand’s long-standing commitment to the sector. The TTGE platform has become a key engagement hub for casual and competitive gamers alike, providing immersive experiences that bridge digital gameplay and real-world interaction.
Interactive Experiences for Every Gamer
The TTGE stand will host an extensive lineup of gaming experiences, offering something for fans of all ages and skill levels:
- Gran Turismo 7 on full-motion SIM rigs for racing enthusiasts
- Clash Royale and Subway Surfers on mobile for on-the-go gaming
- Street Fighter, EA FC, and Brawlhalla on console
- A rotating showcase of additional titles on the TTGE mini stage
Visitors can also participate in stage competitions, daily rewards, sign-ups, and “Beat the Pro” challenges, ensuring that everyone, from newcomers to seasoned gamers, can enjoy hands-on experiences.
Returning by popular demand, the SIM Rig Musical Chairs tournament promises thrilling moments for attendees, with winning teams earning advanced driving experiences at Toyota’s Advanced Driving Academy. Beyond this, attendees stand a chance to win Takealot vouchers, branded merchandise, and a share of R25 000 in prizes over the four-day expo.
Celebrating Creativity and Community
Toyota’s involvement extends beyond gaming hardware and competitions. The TTGE stand will showcase award-winning cosplayers alongside bespoke Toyota vehicles, highlighting the intersection of creative artistry and automotive design. Popular content creator Troy Shepherds will also return to the stage, following his successful debut at Comic Con Cape Town earlier this year.
Glenn Crompton, Vice President of Marketing at TSAM, emphasises the significance of the partnership:
“Comic Con Africa continues to grow in both scale and cultural significance, and our ongoing involvement reflects Toyota’s commitment to making gaming more accessible to all South Africans. Through The Toyota Gaming Engine, we aim to provide authentic engagement opportunities, both digitally and in real-world performance spaces, while contributing meaningfully to the future of gaming in the region.”
Toyota invites gamers, fans, and families to experience the thrill of the TTGE stand at Comic Con Africa 2025, where interactive gameplay, competitions, and immersive experiences converge under one roof.
